- Global sales up 8.3 percent thanks to strong demand for new A3 family and Q models
- UK Audi sales up 14.9% to 142,040 cars, another record result in this market
- Aud i CEO Rupert Stadler: “More than 600,000 new customers in four years”
- Sales chief Luca de Meo: “In 2013, Aud i achieved new sales records in more than 40 markets and became the lead ing premium brand in the UK for the first time”
Ingolstadt, January 9, 2014 – A new all-time record for AUDI AG: In 2013, the company sold around 1,575,500 cars worldwide, 8.3 percent more than in 2012. The premium manufacturer’s sales thus increased by more than 100,000 units for the fourth consecutive year. Major growth drivers over the past year were the three biggest export markets for Audi, al l of which reported double-digit growth, withChina up 21.2 percent, the United States up 13.5 percent, and the UK up 14.9 percent. In Europe and China, the four rings again led the premium segment in 2013 as the top-selling brand. Audi concluded the year with 18.4 percent growth to around 130,700 global deliveries in December, increasing sales in al l regions of the world compared to the same month of 2012.
“We set an important milestone for Audi in the past year: We achieved our intermediate strategic goal of 1.5 million deliveries two years earlier than planned, and in fact comfortably exceeded it,” says Rupert Stadler, Chairman of the Board of Management at AUDI AG: “This means that in the past four years alone, Audi has attracted more than 600,000 new customers.” Luca de Meo, Member of the Board of Management for Sales at AUDI AG, emphasizes the global dimension of Audi’s performance: “Audi achieved new sales records in more than 40 markets last year. In the United Kingdom, we became the leading premium brand for the first time.”
In 2013, growth for Audi was accelerated by the success of the new A3 generation. Themodel line’s sales total climbed 18.6 percent to around 202,300 deliveries. The Saloon, the latest addition to the A3 family, went on sale in its first markets in September. In China and the United States, the new generation of the A3 will be launched from spring 2014 on. The Q3, Q5 and Q7 SUV models also posted a strong increase in deliveries last year, with the Audi Q5 again clearly outselling its premium competitors. In total, Audi’s SUV sales grew by 23.8 percent to around 438,400 cars handed over to customers. Audi will further expand its line-up of Q models in the coming years.
In the United States,Audi sales increased last year across all models by 13.5 percent to 158,061 cars. Strongest growth was achieved by theQ5, up 40.8 percent, and the Q7 full-size SUV, sales of whichaccelerated by 45.1 percent. This year, the Q3 will join the SUV portfolio supplied by Audi of America.
As previously in 2011 and 2012, Audi again broke new records in the U.S. market in every single month of 2013, passing the milestone of 150,000 deliveries for the first time by the end of the year. Since 2009, the company has increased its annual sales in the United States by more than 90 percent. Audi’s dynamic performance in North America is also confirmed by the sales total for 2013 in Mexico, which is up 23.5 percent to 11,712 units and makes Audi the number one manufacturer on the Mexican premium market for the third year in a row.
In Europe, Audi sold around 732,300 cars in 2013 (-0.9 percent) and was again the best-selling premium brand on the continent. With this result, business for the four rings was more robust than the overall market performance and only slightly below the record level from 2012, when Audi achieved its best-ever sales in Europe.
In the negative market environment in Germany, deliveries for 2013 also remained below the all-time record registered in the previous year: AUDI AG delivered 250,025 carsto customers in its home market, 5.0 percent less than 2012.
Substantial growth however was reported by Russiawhich advanced to become Audi’s seventh-largest sales market with 36,150 units (+7.9 percent) delivered. In the UK, 142,040 customers were handed the keys to their new Audi, representing a growth of 14.9 percent and marking a very special first: Audi became the top-selling premium brand in the United Kingdom for the first time in 2013, having doubled its sales in that market within a period of ten years. In 2003, the sales total for Audi UK was 70,107 automobiles.
AUDI AG confirmed its leading position in the premium segment in markets that have been especially affected by the economic crisis: In Italy, where sales declined by 6.1 percent to 47,007 cars, in France,where its total was down 8.3 percent to 57,012 deliveries, and in Spain(-3.2 percent to 34,977cars).
In China,Audi continues to extend its market presence and easily beat its annual target of sellingmore than 450,000 cars. Up until the end of December, 491,989 Chinesecustomers opted for an Audi, 21.2 percent more than in the previous year. This growth was strengthened by the launch of the locally-built Q3 in April. 2013 saw 42,501 Chinese customers become the new owners of a Q3 compact SUV.Along with its big brother, the Q5, the two most popular saloon models from Audi also achieved double-digit growth: Sales of the A4 L increased by 20.0 percent to 120,450 cars,and sales of the A6 L by 15.3 percent to 153,163. In addition, AUDI AG further expanded in 2013 its sought-after range of high-performance models in China, with models such as the S6, the S7 Sportback and the RS 5 Cabriolet being introduced onto the market.
Audi likewise closed the past year with a clearly positive sales performance in other important markets of the Asia-Pacific region. In Japan, the company sold 28,735 cars, 20.1 percent more than in 2012. Growth in South Korea even reached 32.7 percent, with 20,031 new cars sold. Despite the difficult market conditions in India,Audi sold 10,002 cars (+11.1 percent) there, becoming the first premium brand to cross the threshold of 10,000 deliveries. Japan, South Korea and India are consequently three of more than 40 markets in which the four rings set a new sales record in 2013.
| Sales for AUDI AG | In December | Cumulative | ||||
| 2013 | 2012 | Change from 2012 |
2013 | 2012 | Change from 2012 |
|
| World | 130,700 | 110,383 | +18.4% | 1,575,500 | 1,455,123 | +8.3% |
| Europe | 47,900 | 45,226 | +6.0% | 732,300 | 739,030 | -0.9% |
| – Germany | 15,813 | 16,913 | -6.5% | 250,025 | 263,163 | -5.0% |
| – UK | 7,193 | 4,760 | +51.1% | 142,040 | 123,622 | +14.9% |
| – France | 4,118 | 5,193 | -20.7% | 57,012 | 62,202 | -8.3% |
| – Italy | 3,526 | 3,791 | -7.0% | 47,007 | 50,085 | -6.1% |
| – Spain | 1,555 | 1,763 | -11.8% | 34,977 | 36,139 | -3.2% |
| – Russia | 2,585 | 2,194 | +17.8% | 36,150 | 33,512 | +7.9% |
| USA | 17,013 | 14,841 | +14.6% | 158,061 | 139,310 | +13.5% |
| Mexico | 1,336 | 1,240 | +7.7% | 11,712 | 9,482 | +23.5% |
| Asia-Pacific | 56,700 | 41,380 | +37.0% | 579,100 | 478,879 | +20.9% |
| – China (incl. Hong Kong) |
48,325 | 35,279 | +37.0% | 491,989 | 405,838 | +21.2% |
| – India | 856 | 931 | -8.1% | 10,002 | 9,003 | +11.1% |
AUDI ESTABLISHES U.S. SALES RECORD OF 158,061 VEHICLES SOLD IN 2013
- With December 2013 coming in as 36th consecutive record sales month, Audi concluded its fourth record year in a row
- December 2013 sales of 17,013 stand as the first time Audi sold more than 15,000 vehicles in any month
- Audi Q5 finishes as the best selling model for Audi in the US in 2013; strong demand seen throughout product lineup in 2013
Audi achieved its fourth-consecutive year of record U.S. demand by recording full-year sales of 158,061, a 13.5% increase over the previous annual record set a year earlier.
In addition, Audi set an all-time monthly sales record in December 2013 with sales of 17,013 new models, a 14.6% improvement over the previous monthly sales record set in December 2012. The most recent month also stands as the first time Audi monthly sales have ever topped 15,000 vehicles. December 2013 was also established the 36th consecutive monthly sales record for Audi in the U.S. market.
“After 36 consecutive record sales months, 2013 was another year to thank America for embracing Audi,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “These record results show the payoff from our longstanding strategy to build the Audi brand through exciting products, committed dealer partners and a sustainable business model.”
December results were bolstered by sales of Audi luxury SUVs, with a record month for the Audi Q5 crossover posting a 32.2% gain in December with 4,794 units delivered for the month. Sales of the Audi Q7 increased 52.6% to 2,279 vehicles sold for the month. Year-to-date sales for the Audi Q5 increased 40.8% to a total of 40,355 vehicles sold for the year, while YTD sales for the Audi Q7 increased 45.1% to a total of 15,978 vehicles.
Through December, sales of the Audi A6, A7, A8 and Q7 made up one of every three models the brand sold. That compares to a 19% mix for the most exclusive models just four years ago.
Luxury sedan sales remain strong as the Audi A6 increased 43.3% to 2,686 vehicles sold for the month, while YTD sales increased 18.1% to 22,428 vehicles sold.
There has been high demand for the updated 2014 Audi R8 models, including the Audi R8 V8, Audi R8 V10 and Audi R8 V10 plus. Customers have responded well to the changes in the vehicle’s transmission showing an increase of sales to 37.3% MTD.
December 2013 was also the top sales result for Audi Certified pre-owned vehicles sales with an increase of 21.1% for the month, to a total of 4,022 vehicles. For the full year, Audi CPO sales increased 10.2% to a total of 40,190 vehicles, also an all-time record for Audi of America.
Highlights:
• Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 19.2% YTD, representing 33.7% of total Audi sales year-to-date and 46% of the Audi year-to-date sales gain.
• Sales mix for Audi S performance variants finished the month at 16.1% for the S4 sedan; 39.7% for the S5/ RS 5; 4.6% for the S6; 26.1% for the S7 and RS 7; 10.2% for the S8; 27% for the TTS / TT RS and TTS Roadster, and 8.6% for the SQ5 crossover.
• Sales of Audi A6 increased 43.3% compared to December 2012; YTD sales grew 18.1% compared to previous period.
• Sales of the Audi Q5 increased 32.2% compared to December 2012; YTD sales grew 40.8% compared to previous period.
• Sales of the Audi Q7 increased 52.6% compared to December 2012; YTD sales grew 45.1% compared to previous period.
• Audi R8 sales up 37.3% compared to December 2012.
• Sales mix for Audi A6 TDI finished the month at 12.5%, for the Audi A7 TDI at 11%, for the A8 TDI to 12.8%, the Audi Q5 TDI at 16%, and for the Audi Q7 TDI at 28.7%.
• Audi Certified pre-owned sales increased 21.1% to 4,022 vehicles in December; YTD increased 10.2% to 40,190 vehicles sold.
• The Audi A3 is being phased out in advance of the all-new A3 sedan arriving in the U.S. market next spring.
ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies.
| AUDI US SNAPSHOT | –YTD– | |||||
| Model Line | Dec. ’13 Actual | Dec. ’12 Actual | Yr/Yr % change | Dec.. ’13 YTD Actual | Dec. ’12 YTD Actual | Yr/Yr % change |
| A3 | 0 | 397 | -100% | 857 | 7,205 | -88.1% |
| A4 | 3,543 | 3,369 | 5.2% | 36,744 | 34,163 | 7.6% |
| A5 | 1,384 | 1,572 | -12.0% | 18,664 | 17,270 | 8.1% |
| A6 | 2,686 | 1,875 | 43.3% | 22,428 | 18,998 | 18.1% |
| A7 | 944 | 926 | 1.9% | 8,483 | 8,598 | -1.3% |
| A8 | 718 | 900 | -20.2 | 6,300 | 6,002 | 5.0% |
| allroad | 436 | 437 | -0.2% | 5,386 | 4,367 | 23.3% |
| Audi Q5 | 4,794 | 3,626 | 32.2% | 40,355 | 28,671 | 40.8% |
| Audi Q7 | 2,279 | 1,493 | 52.6% | 15,978 | 11,008 | 45.1% |
| R8 | 70 | 51 | 37.3% | 813 | 802 | 1.4% |
| TT | 159 | 195 | -18.5% | 2,053 | 2,226 | –7.8% |
| Total Audi Sales | 17,013 | 14,841 | 14.6% | 158,061 | 139,310 | 13.5% |
| Total CPO Sales | 4,022 | 3,321 | 21.1% | 40,190 | 36,469 | 10.2% |
NOTES:
– 2012 A4 includes Audi A4 Avant, A4 sedan and S4 sedan, but does not include Audi allroad.
– 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet and S5 Cabriolet models; 2013 includes RS 5 Cabriolet.
– 2012 A6 includes Audi A6 sedan and S6 sedan.
– 2012 A7 includes A7 sedan and S7 sedan.
– 2012 A8 includes Audi A8 sedan, A8 L sedan and S8 sedan models.
– TT includes Audi TT, TTS, TT RS coupe’; TT and TTS roadster models.
AUDI UK SIGNS OFF 2013 WITH ANOTHER SALES RECORD
- 142,040 UK customers take delivery of new Audi models
- Record 6.27 per cent UK market share
- Success achieved through sustainable and carefully managed growth
Audi sales in the UK reached a new peak of 142,040 cars in 2013. This represents a 14.9 per cent year-on-year increase and equates to a record 6.27 per cent share of the market, establishing Audi as the leading premium brand in the UK in terms of sales.
“Naturally I am delighted that we have established this sales record in the UK, but what is even more pleasing is the manner in which we have achieved it,” commented Director of Audi UK Andre Konsbruck.
“We have laid the foundations for further sustainable growth through disciplined management of our brand image, consistent investment in our product portfolio, which now stands at 49 models, and an unswerving focus on delivering an excellent customer experience.”
“Equally importantly, through systematic execution of our sales plans across all of the channels we have achieved this great result without overheating any individual model segment – for a premium brand this is exactly as it should be.”
In 2014 Audi UK aims to consolidate its position with the help of an array of new models, including the A3 e-tron, the brand’s first ever plug-in hybrid, bolstered by a number of significant model updates.