- Limited run all-new PEUGEOT 508 SW First Edition available to order from Tuesday 2 October
- The limited edition of the all-new PEUGEOT 508 SW features unique stylistic attributes and a suite of driving aids
- Customers who order the First Edition will also receive exclusive FOCAL® Premium headphones designed by the PEUGEOT Design Lab
PEUGEOT has announced the launch of the all-new 508 SW First Edition, a stylish limited edition of the all-new PEUGEOT 508 SW, which is set to be unveiled at the Paris Motor Show 2018.
Based on the high-end GT finish, the all-new PEUGEOT 508 SW First Edition will be available to order from Tuesday 2 October.
The exclusive all-new PEUGEOT 508 SW First Edition will come with unique stylistic attributes, including gloss black grille surround and 19” ‘Augusta’ diamond cut two-tone alloy wheels, with tinted varnish finish. It will be available in two colours for UK buyers: Twilight Blue and Amazonite Grey.
Further enhancing its dynamic character, the all-new PEUGEOT 508 SW First Edition features a mistral black roof lining, blue ambient mood lighting, aluminium pedals and doorsills complete with model inscription. For further exclusivity, the bootfloor is lined with a Zebrano wood finish, with anti-slip bars.
The all-new PEUGEOT 508 SW First Edition comes with a choice of WLTP approved engines; the 1.6L PureTech 225 S&S EAT8 and 2.0L BlueHDi 180 S&S EAT8 engines.
Inside, the premium feel of the all-new PEUGEOT 508 SW First Edition continues, with carbon effect trim and beautifully appointed ‘wrap around’ seating trimmed in fine grade Nappa leather in a choice of mistral black or red, both with intricate aikinite double stitch detail.
Like the all-new PEUGEOT 508 and PEUGEOT 508 SW, the First Edition comes with the latest range of technological innovations, including Night Vision. PEUGEOT’s Night Vision function is a first to the automotive D-segment, allowing the driver to detect living obstacles in front of their vehicle at night, within a range of up to 200m beyond the main headlights scope.
The First Edition is also equipped with inductive smartphone charging, DAB digital radio and 10” HD capacitive touchscreen with Connected 3D Navigation and voice recognition.
For further entertainment, the car comes with the FOCAL® high-fidelity sound system and offers exclusive wireless headphones designed by the PEUGEOT Design Lab, allowing the driver to continue their FOCAL® audio experience outside the vehicle.
- PEUGEOT reveals all-new 508 First Edition at Geneva Motor Show with a limited run of just 200 vehicles produced for the UK market
- First Edition is available for immediate customer reservation, both online and in PEUGEOT Dealerships across the UK
- This top of the range limited edition exclusively features chequered front grille trim in gloss black and 19” Augusta wheels, multipoint massage driver’s seat with Alcantara® and part Nappa Mistral full grain leather seat trim
- Equipped with advanced technologies including fully automated parking assistance, a 360° colour camera system and night vision
- Customers who make an early reservation will be rewarded with 4 years free servicing and a free set of FOCAL Wireless headphones
PEUGEOT has unveiled a range-topping all-new 508 First Edition with a limited run of just 200 vehicles for the UK.
Revealed at Geneva Motor Show, this high-spec version of the all-new 508 is now available for customer reservations, both online and in PEUGEOT Dealerships across the country.
The all-new 508 First Edition packs an impressive array of innovative tech on-board, taking the technology offering to a whole new level. It includes fully automated parking assistance, a 360° colour camera system, night vision for reduced visibility driving, Inviolability Pack and a wireless smartphone charging plate to keep your mobile’s battery topped up during long drives.
Mark Pickles, PEUGEOT UK Marketing Director, said: “Following the unveiling of our all-new PEUGEOT 508, we are delighted to reveal the limited run all-new 508 First Edition. This premium spec level brings innovative PEUGEOT technology and cutting-edge style to complement the model’s radical new ‘fastback’ design.
“This vehicle is now ready to reserve in advance, offering our customers a unique opportunity to own the most advanced PEUGEOT ever built and to be at the vanguard of our attack on the D-segment with a car that will really turn heads.”
Customers who make an early reservation will also be rewarded with 4 years of free servicing via a Service Contract and as a personal “thank you”, will also receive an exclusive free gift – a set of FOCAL Wireless Headphones.
The all-new 508 First Edition offers a choice of two of PEUGEOT’s most efficient, high-performance engines – a PureTech 225 bhp EAT8 petrol or a BlueHDi 180 bhp EAT8 diesel engine.
On reservation of an all-new PEUGEOT 508 First Edition, customers will be required to pay a nominal £250 reservation deposit by credit/debit card. Deliveries will begin in October 2018.
