KARMA AUTOMOTIVE UNDERLINES COMMITMENT TO NEW PRODUCT DEVELOPMENT IN CALIFORNIA WITH MULTI-MILLION DOLLAR INVESTMENT
KARMA AUTOMOTIVE UNDERLINES COMMITMENT TO NEW PRODUCT DEVELOPMENT IN CALIFORNIA WITH MULTI-MILLION DOLLAR INVESTMENT IN COMPANY’S FUTURE
- KARMA INVESTS NEARLY $7.5M FOR NEW TEST LABS
- OFFERS GLIMPSE OF ALL-NEW 2020 LUXURY ELECTRIC REVERO
- KARMA EMPLOYEES CELEBRATE FIVE-YEAR ANNIVERSARY
IRVINE, Calif. (March 14, 2019) – Southern California-based automaker Karma Automotive celebrated its five-year anniversary by continuing major investments in its U.S. operations and by sharing a glimpse of an all-new 2020 Revero luxury-electric vehicle.
New Powertrain Test Labs Installed at Karma’s Global Headquarters
Karma’s latest investment of nearly $7.5M resulted in the installation of a new suite of state-of-the-art powertrain test labs at the company’s global headquarters in Irvine, Calif. The new equipment strengthens Karma’s in-house engineering capabilities as the automaker readies for a period of rapid new product introductions.
The company’s powertrain engineers will use the labs as a testbed for a variety of product-development activities including evaluating the performance and durability of electric motors, generators, and range-extended powertrains. These new in-house resources strengthen Karma’s product development process by allowing it to move faster while reducing engineering costs since it won’t have to use or rely on outside labs for this type of work.
The new equipment includes a traction dynamometer, electric motor dynamometer, and an engine/generator test cell used to evaluate powertrain optimization. As part of a continued employment drive across the company, the Karma Powertrain Engineering department will support the new dynamometer labs with additional resources and will be fully operational by mid-year. Karma’s Powertrain Lab could eventually grow to become a new profit center for the company given the high demand among various industries for this kind of state-of-the-art testing facility.
“These new capabilities will help Karma speed up our product development process, lead to better performance and durability and protect the intellectual property that’s critical to our success,” Zhou said. “This investment shows our commitment to implementing Karma’s vision of becoming a luxury automaker driven by technology and innovation.”
All-New 2020 Karma Revero
Karma today also released a glimpse of its all-new next generation luxury electric Revero, available for sale or lease during the second half of this year. The new 2020 Revero promises to be faster, smarter, and even more stunning in design than its predecessor.
The all-new Revero, along with Karma’s Pininfarina-designed concept car and its all-electric Vision concept, will form the automaker’s “Shanghai Big Three” product announcement at Auto Shanghai 2019. Taken together Karma’s Shanghai Big Three products shows the automaker’s short, medium and long-term vision.
“Karma is a luxury car company, born in California, that’s driven by exclusive design and craftsmanship, advanced technology, customization and delivering only the very best customer experience,” said Karma CEO Dr. Lance Zhou. “We now have a vision and roadmap for the company that’s building strong momentum and I can confidently say our best days are ahead of us.”
Karma Celebrates Fifth Anniversary
The announcement arrived in time for the nearly 1,000 Karma employees to celebrate the company’s fifth birthday. The automaker’s story, and that of its Revero, started in 2014 when Wanxiang Group, one of China’s largest multinational automotive components manufacturing companies, founded the Karma Automotive business.
“We have a solid product plan that spans the next decade and relationships with the right partners who are helping us accelerate technology and product development,” said Zhou. “Since 2014, Karma has been quietly building a full value chain and planning a strong relaunch; now, we are ready to tell everyone: Karma is back!”
KARMA’S PININFARINA PARTNERSHIP BREAKS COVER
- KARMA OFFERS GLIMPSE OF NEW PININFARINA CONCEPT CAR
- FIRST RESULT OF PARTNERSHIP WILL DEBUT AT AUTO SHANGHAI 2019
- PININFARINA JOINS GROWING PARTNER NETWORK CREATED TO ACCLERATE KARMA’S GROWTH
IRVINE, Calif. (March 11, 2019) – Southern California-based luxury electric automaker Karma Automotive today released a glimpse of the first results of its partnership with the iconic Italian luxury design and engineering house Pininfarina.
A Pininfarina-designed concept car, along with a next-generation luxury electric Revero and an all-electric Karma Vision concept, will form Karma’s “Shanghai Big Three” product announcement at Auto Shanghai 2019.
Karma’s Pininfarina collaboration was announced in January and is a major addition to the automaker’s growing list of strategic business partnerships. The alignment, and others like it, is expected to play an important role in Karma’s ‘Value-Forward’ business plan by helping the automaker accelerate future technology and product development through Pininfarina’s turn-key automotive experience.
“Karma is united in spirit with Pininfarina through our shared commitment to stunning design, and we are excited about the reaction we anticipate the end result of our partnership will generate,” said Karma CEO Dr. Lance Zhou.
Auto Shanghai 2019, held at the National Center for Exhibition and Convention in Shanghai, opens April 16 and runs through April 25.
A NEW DAWN AT KARMA AUTOMOTIVE: SHANGHAI TO HOST DEBUT OF FUTURE DIRECTION
- THREE ALL-NEW PRODUCTS UNVEILED AT AUTO SHANGHAI 2019
- SHOWCASE OF KARMA’S SHORT, MEDIUM & LONG-TERM FUTURE
- KARMA’S WELL-FUNDED BUSINESS PLAN MOVES FORWARD
PALO ALTO, Calif. (March 5, 2019) – Southern California-based automaker Karma Automotive will debut its “New Dawn” product showcase at Auto Shanghai 2019 to provide a detailed look at its strong and well-funded Value Forward business strategy that spans the next decade.
A new generation luxury electric Revero, the first results of a partnership with Pininfarina and an all-electric Karma Vision concept will comprise Karma’s “Shanghai Big Three” product announcement at the global auto show schedule for mid-April.
Since its beginnings in 2014, Karma has quietly built a fully-operational enterprise and value chain of nearly 1,000 employees working from its headquarters in Irvine, Calif., Karma’s Innovation and Customization Center in Moreno Valley, Calif., Detroit Technical Center, in Troy, Mich., and a campus in Hangzhou, China. Now, as outlined by Karma CEO Dr. Lance Zhou, the company is ready to reveal the details of its long-term business strategy and product plan.
“Karma is a luxury automaker but we are not just a luxury automaker,” Zhou told those attending “Bridging Detroit and Silicon Valley,” an industry briefing sponsored by the Center for Automotive Research at the SAP Campus in Palo Alto, Calif. “Taken together, Karma’s Shanghai Big Three represents our transformation from an old-value car manufacturer to a company building long-term value in part by becoming an open-platform luxury high-tech automotive incubator.”
The next generation Karma Revero – which will be available for sale during the second half of this year – will be showcased alongside the first results of a partnership with iconic Italian luxury design and engineering house, Pininfarina. The next generation Revero will be sold through the automaker’s growing list of 18 dealers, and a Karma-owned store, in the United States, Canada and Chile.
Karma released today a glimpse of its Vision concept – a signpost to the company’s future — which is intended to provide the world with insight into the automaker’s long-term direction in terms of luxury craftsmanship, advanced technology, and an evolution in luxury design language.
“Our New Dawn represents Karma’s short, medium and long-term product direction,” said Zhou. “We have a solid product plan that spans the next decade and relationships with the right partners who are helping us accelerate technology and product development.”
Auto Shanghai 2019, held at the National Center for Exhibition and Convention in Shanghai, opens April 16 and runs through April 25.