IRVINE, Calif., Jan. 3, 2014 — Mazda North American Operations (MNAO) today reported calendar year 2013 total (combined fleet and retail) sales of 283,947, up 2.5 percent over 2012 and the best result since 2007. For the first time, MNAO also released retail-only sales, with 262,970 sales representing an increase of 16.1 percent over 2012, and the best retail-sales year since 1994. Combined December U.S. sales of 22,964 vehicles represented a decrease of 15.7 percent versus last year.
Key December and CY2013 sales notes:
- MNAO achieved its best retail-only sales year since 1994. In 1994, MNAO sold 310,985 vehicles to retail customers.
- MNAO achieved its best combined fleet and retail year of sales since 2007, and second-best year of sales since 1994, with a total of 283,946 vehicles sold.
- Mazda reported sales of 22,964 in December 2013. While this was a decrease of 15.7 percent over last year, it is Mazda’s second-best December since 2007.
- SKYACTIV® TECHNOLOGY accounted for 79 percent of total December sales. On a year-over-year basis, SKYACTIV TECHNOLOGY vehicle sales saw a 54 percent increase when compared to 2012, representing 70 percent of total sales for 2013.
- December 2013 was the best December for Mazda6 since 2007 and the best month of sales since March of 2013. Additionally, total sales for Mazda6 in 2013 were up 29.3 percent over 2012, representing the best year of sales for Mazda6 since 2008.
- CX-5 continues to appeal to consumers as it posted a 12.8 percent increase over December 2012 with 6,720 vehicles sold. Total 2013 calendar year sales equated to 79,544 units, Mazda’s second-best selling vehicle behind Mazda3.
- Mazda3 had its second-best year of sales since 2010 with 104,713 units sold in 2013.
- Mazda3 has been named a finalist for the 2014 North American Car of the Year award. The winner will be announced on January 15, 2014. In January of 2014, Mazda will continue its Game Changer campaign with support for the all-new 2014 Mazda3. This will be first advertising support since the vehicle launched in September of 2013.
- Mazda5 recorded its best month of sales since March of 2013 with 1,167 vehicles sold.
Mazda Motor de Mexico (MMdM) reported December sales of 4,127 vehicles, up 55.0 percent versus December of last year and representing their best-ever sales month. Total 2013 sales for MMdM equated to 33,348 vehicles, representing an increase of 31 percent when compared to 2012 and their best-ever calendar year of sales.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
| Month-To-Date | Year-To-Date | ||||||||||||||
| Dec | Dec | % | % MTD | Dec | Dec | % | % YTD | ||||||||
| 2013 | 2012 | Change | DSR | 2013 | 2012 | Change | DSR | ||||||||
| Mazda2 | 1,228 | 2,967 | (58.6)% | (57.0)% | 11,757 | 19,315 | (39.1)% | (38.5)% | |||||||
| Mazda3 | 7,669 | 10,297 | (25.5)% | (22.5)% | 104,713 | 123,361 | (15.1)% | (14.3)% | |||||||
| Mazda5 | 1,167 | 2,902 | (59.8)% | (58.2)% | 13,884 | 14,640 | (5.2)% | (4.2)% | |||||||
| Mazda6 | 4,365 | 1,384 | 215.4% | 228.0% | 43,638 | 33,756 | 29.3% | 30.5% | |||||||
| MX-5 Miata | 276 | 394 | (29.9)% | (27.1)% | 5,780 | 6,305 | (8.3)% | (7.4)% | |||||||
| RX-8 | – | N/A | N/A | 1 | 79 | (98.7)% | (98.7)% | ||||||||
| CX-5 | 6,720 | 5,956 | 12.8% | 17.3% | 79,544 | 43,319 | 83.6% | 85.4% | |||||||
| CX-7 | – | (1) | (100.0)% | (100.0)% | – | 11,326 | (100.0)% | (100.0)% | |||||||
| CX-9 | 1,539 | 3,353 | (54.1)% | (52.3)% | 24,628 | 24,442 | 0.8% | 1.7% | |||||||
| Tribute | – | (1) | (100.0)% | (100.0)% | 2 | 501 | (99.6)% | (99.6)% | |||||||
| Total Vehicles | |||||||||||||||
| CARS | 14,705 | 17,944 | (18.1)% | (14.8)% | 179,773 | 197,456 | (9.0)% | (8.1)% | |||||||
| TRUCKS | 8,259 | 9,307 | (11.3)% | (7.7)% | 104,174 | 79,588 | 30.9% | 32.2% | |||||||
| TOTAL | 22,964 | 27,251 | (15.7)% | (12.4)% | 283,947 | 277,044 | 2.5% | 3.5% | |||||||
| MEMO: | |||||||||||||||
| IMPORT CAR | 14,702 | 16,560 | (11.2)% | 173,496 | 163,700 | 6.0% | |||||||||
| IMPORT TRUCK | 8,259 | 9,308 | (11.3)% | 104,172 | 79,087 | 31.7% | |||||||||
| IMPORT TOTAL | 22,961 | 25,868 | (11.2)% | 277,668 | 242,787 | 14.4% | |||||||||
| DOMESTIC CAR | 3 | 1,384 | (99.8)% | 6,277 | 33,756 | (81.4)% | |||||||||
| DOMESTIC TRUCK | – | (1) | (100.0)% | 2 | 501 | (99.6)% | |||||||||
| DOMESTIC TOTALS | 3 | 1,383 | (99.8)% | 6,279 | 34,257 | (81.7)% | |||||||||
| Selling Days | 25 | 26 | 307 | 310 | |||||||||||
SOURCE Mazda North American Operations
MAZDA UK ENDS YEAR ON A HIGH
- Annual sales grow 19% – nearly double UK industry performance
- Strong outlook for 2014
- New SKYACTIV models drive growth
Mazda UK saw sales grow by 19 per cent in 2013 from 2012 levels driven by strong demand for the Mazda CX-5 crossover and Mazda6 saloon and Tourer. Mazda’s performance is well ahead of the industry which reported overall sales up 10.8 per cent last year, according to SMMT figures.
Mazda’s sales for the second half of the year were up 40 per cent and there was a huge surge in the final quarter when sales grew by 50 per cent over the same period a year earlier.
With all-new Mazda3 arriving in showrooms from the beginning of this month (January), the momentum of the final quarter is forecast to continue in 2014. This will predominantly be driven by the growing range and appeal of models with SKYACTIV technology, which will represent over two thirds of the total volume.
“We have had great reports from our dealer network from last weekend’s launch activity for Mazda3 with significant orders taken,” said Mazda UK Managing Director Jeremy Thomson.
He expects the all-new Mazda3 and the continuing success of Mazda6 and Mazda CX-5 to defy convention and outperform the industry again in 2014 with sales growing by around ten per cent in what is expected to be a relatively flat market.
The driving forces of 2013 were the SKYACTIV duo of Mazda6 and CX-5. Sales of Mazda CX-5 more than doubled from 2012 levels to some 6,000 units while Mazda6 sales grew by 44 per cent, also reaching close to 6,000 units.
Mazda believes around a third of all new model Mazda6 buyers are switching, from or had actively considered buying, traditional premium brands. “The brand continues to strengthen and our new range of models have very broad appeal,” said Thomson.
This success is reflected in the growth in core fleet sales, up 60 per cent in 2013 over 2012, led by demand for Mazda6. Despite this success, Mazda is still a strong retail brand, with two retail sales for every fleet sale reinforcing Mazda’s appeal as a franchise of choice for dealer groups looking to expand their manufacturer portfolio.
Mazda’s total sales in 2013 were 31,230, up from 26,280 in 2012 and the brand was one of the fastest growing in 2013.