• Deliveries climb 6.4% to 1,963,798 units
• New all-time highs for BMW, MINI and Rolls-Royce brands
• BMW Group expects further growth in sales in 2014

Munich. The BMW Group sold more vehicles in 2013 than ever before in the company’s history. A total of 1,963,798 BMW, MINI and Rolls-Royce vehicles were delivered worldwide, an increase of 6.4% from the previous record year of 2012 (1,845,186). All three brands reported record deliveries for 2013 and the company strengthened its position as the world’s leading manufacturer of premium vehicles. The BMW Group finished the year strongly, with a total of 186,786 vehicles sold in December, an increase of 2.9% over the same month last year (181,571 units).

BMW sales rose 7.5% in 2013 to reach 1,655,138 vehicles, an all-time high for the brand (prev. yr.: 1,540,085). BMW also achieved its best-ever sales for the month of December, with a total of 155,835 vehicles delivered – an increase of 2.3% over the previous year (152,286). One of the main success factors in 2013 was the BMW 3 Series, with a 23% increase in sales to 500,314 units (prev. yr.: 406,752). The BMW 3 Series Sedan remains segment leader with 348,540 vehicles delivered (prev. yr.: 294,039 / +18.5%). The BMW X1 also reported strong gains in 2013, with a total of 161,353 vehicles sold (prev. yr.: 147,776 / +9.2%). Demand for the BMW X3 remained high, with sales climbing 5.0% to 157,298 units (prev. yr.: 149,853). The BMW 5 Series also strengthened its position as segment leader, with a total of 366,992 automobiles sold in 2013 (prev. yr.: 359,016 / +2.2%). Significant gains were also recorded by the BMW 6 Series, with 27,687 vehicles delivered to customers (prev. yr.: 23,193 / +19.4%).

MINI, Rolls-Royce and BMW Motorrad with record sales in 2013

Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, Motorrad, Rolls-Royce and Aftersales BMW Group stated, “Global demand for our MINI, Rolls-Royce and BMW Motorrad models remains strong. We were able to deliver another record year in sales in 2013, thanks to exciting technology and our globally balanced distribution strategy.”

MINI sales climbed to a record 305,030 vehicles in 2013 (prev. yr.: 301,526 / +1.2%); December sales were 5.9% higher year-on-year, with a total of 30,455 units delivered (prev. yr.:28,751). The U.S. remains the largest market for MINI, with a record 66,502 cars sold last year, followed by the U.K. with 53,507 vehicles.

Rolls-Royce delivered 3,630 cars to customers in 2013 (prev. yr.: 3,575 / +1.5%), its fourth consecutive record year and the highest in the brand’s 110-year history. Demand for all Phantom and Ghost variants was strong and bespoke sales reached record levels in 2013. The company’s new model, Wraith, was unveiled in March at the Geneva Motor Show to worldwide acclaim and already has a strong order book. The first customer cars were delivered during the fourth quarter.

With a total of 115,215 motorcycles (prev. yr. 106,358 / +8.3%), BMW Motorrad delivered more vehicles in 2013 than ever before in its 90-year history. In December, 6,343 motorcycles were sold worldwide, an increase of 4.5% over the same month in 2012 (6,069).

The BMW Group continued its strategy of a balanced distribution of sales worldwide in 2013. Despite challenging economic conditions in many European markets, the BMW Group was able to maintain volumes in its largest sales region at the same level as last year, with 858,990 units delivered (prev. yr.: 864,812/ -0.7%). The company achieved its best-ever sales in the U.K. with a total of 188,837 vehicles sold (prev. yr.: 174,215/ +8.4%). BMW Group sales in the dynamic Russian market also climbed by 11.8% to a record 44,871 vehicles (prev. yr.: 40,144).

In Asia, BMW Group sales rose by 17.3% last year to 576,616 vehicles (prev. yr. 491,512). Mainland China accounted for 390,713 deliveries of BMW and MINI vehicles, an increase of 19.7% over the previous year (326,444). The BMW Group posted double- digit growth in many other Asian markets, including South Korea (+18.1% / 39,558), Japan (+13.4% / 64,216) and the Middle East (+15.4% / 24,596).

In the Americas, the BMW Group recorded strong gains in 2013, with 462,891 vehicles delivered. This represents an increase of 9.1% over the previous year (424,379). In the U.S., BMW Group sales climbed by 8.1% to 375,782 units (prev. yr.: 347,583). The BMW Group also reported particularly robust growth in Brazil in 2013 (+ 69.5% / 17,011 units).

Sales on the African continent were 5.7% lower than the previous year, with a total of 35,489 vehicles delivered to customers (prev. yr.: 37,649); the region of Oceania increased sales by 12.8% to 25,939 units (prev. yr.: 23,000).

BMW Group sales in/up to December 2013 at a glance

BMW GROUP U.S. REPORTS DECEMBER AND 2013 SALES

• BMW Group U.S. breaks all-time sales record
• BMW brand sets new record
• MINI brand sets new records
• BMW Motorcycle sales up 17.6 percent

Woodcliff Lake, NJ – January 3, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 43,981 vehicles, an increase of 0.3 percent from the 43,855 vehicles sold in the same month a year ago. At year end, the BMW Group (BMW and MINI combined) is up 8.1 percent on sales of 375,782 compared to 347,583 in 2012, a new record for the BMW Group U.S.

“Deep freeze and blizzards didn’t slow us down as BMW Group in the U.S. shattered previous sales records in 2013, including BMW and MINI brands individually,” said Ludwig Willisch, President and CEO, BMW of North America. “We are already picking up speed in 2014 with the new models we’ll show at Detroit in a week, then our sponsorship of Team USA at the Winter Olympics and that’s just the beginning.”

BMW Brand Sales

Sales of BMW brand vehicles in December totaled 37,389 compared to 37,399 vehicles sold in December, 2012. For the year, the BMW brand is up 9.9 percent in 2013 on sales of 309,280 compared to 281,460 sold in 2012. BMW sales of 309,280 in 2013 smashed the previous record set in pre-recession 2007 (293,795). 

In December, best performing vehicles included the 3 and 4 Series, up 55.8 percent to 16,737 units; and the 1 series up 37.3 percent to 1,039.

BMW Pre-Owned Vehicles – best year ever
In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 12 percent to 18,743 vehicles compared to the 16,728 vehicles sold in December, 2012. For 2013, BMW used vehicle sales are up 10.8 percent on volume of 182,219 compared to 164,524 in the same period of 2012.

MINI Brand Sales – best year and month ever

MINI USA reported the best December ever with sales of 6,592 automobiles, an increase of 2.1 percent from the 6,456 sold in the same month a year ago. For the year, MINI sales in the U.S. are up 0.6 percent to 66,502 compared to 66,123 in 2012, a new record.

MINI Pre-Owned Vehicles – best year ever
In December, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,954 automobiles, an increase of 25.1 percent from the 1,562 sold in December, 2012.  For year year, MINI used vehicle sales are up 21.6 percent on volume of 22,033 compared to 18,114 in the same period of 2012.

Table 1: Vehicle Sales BMW of North America, LLC, December 2013

BMW Motorrad Sales

The BMW Motorrad USA dealer network reported 1,101 motorcycles sold in December, an increase of 19.9 percent from the total of 918 motorcycles sold in December 2012. 

On the back of this strong performance, BWM Motorrad finished 2013 with 14,179 retails, a 17.6 percent increase over 2012.  This makes 2013 the second best year in Motorrad’s history in the US. BMW Motorrad is already looking forward to an all-time record in 2014 with the introduction of 5 new models planned in the first quarter

Table 2: Motorcycle Sales BMW of North America, LLC, December 2013

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers, and 34 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.