DODGE SRT NEW HERITAGE-INSPIRED OPTIONS
Dodge//SRT continues to offer the ultimate in customization from the factory with the all-new Shakedown Package and iconic paint colors B5 Blue and Plum Crazy
- The all-new Shakedown Package is now available on Challenger R/T Shaker, R/T Plus Shaker and 392 HEMI® Scat Pack Shaker, adding a new Alpine audio system, white-face gauges on the instrument cluster and unique asymmetrical black racing exterior stripes – inspired by the 1971 Dodge Shakedown Challenger concept first shown at the 2016 SEMA show
- Originally debuting in 1969 and 1970, respectively, B5 Blue and Plum Crazy hues span several generations of muscle-car collectors and enthusiasts and have been signature Dodge muscle car colors ever since
- Iconic B5 Blue and Plum Crazy exterior paint colors available on all Charger models and Challenger T/A, T/A Plus and T/A 392 models (all other Challenger models late availability)
March 8, 2018 , Auburn Hills, Mich. – Dodge//SRT answers enthusiast demand with a wide variety of models, trims, engines, packages and some of the most recognizable high-impact and heritage hues designed to flaunt the legendary Dodge performance attitude. For the latest in customization on Challenger R/T Shaker, R/T Plus Shaker and 392 HEMI® Scat Pack Shaker models, the all-new Shakedown Package is added to the vast array of stripe options available on Challenger.
“Dodge//SRT has a rich history of using iconic heritage and high-impact colors and unique graphics to make our vehicles look custom, straight from the factory,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and Fiat – FCA North America. “Whether a customer remembers B5 and Plum Crazy from when they were new in the ‘60s and ‘70s or they’re a new customer today, these paint colors and unique Shaker stripes stand out in the crowd and speak to our customers’ passion for their cars and their love of the Dodge and SRT brands.”
Uniting old-school muscle and modern styling, the Shakedown Package adds unique asymmetrical black racing stripes that flow up and over the rear decklid and roof, then around the Shaker hood scoop, white-face gauges on the instrument cluster and an upgraded Alpine audio system. With the upgraded audio system, the R/T Shaker receives six premium speakers and a 275-watt amplifier, and R/T Shaker Plus and 392 HEMI Scat Pack Shaker receive nine premium speakers and a 506-watt amplifier. The Shakedown Package was inspired by the 1971 Dodge Shakedown Challenger that debuted at the 2016 SEMA show.
The Shakedown Package is available on the following Challenger models with all exterior colors for a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $995:
Challenger R/T Shaker and R/T Plus Shaker:
- Powered by the 5.7-liter HEMI V-8 engine with up to 375 horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission
Challenger 392 HEMI Scat Pack Shaker:
- Powered by the 6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission
New for 2018, B5 Blue and Plum Crazy exterior paint colors are now available on all 2018 model-year Chargers and Challenger T/A, T/A Plus and T/A 392 models (all other Challenger models late availability), bringing a sense of nostalgia and powerful bursts of color to highways and dragstrips across the country.
Since 1969 and 1970, B5 Blue and Plum Crazy have been two of the most desired paint colors for the Dodge Challenger and Charger. Enthusiast demand is being answered with the return of these two iconic colors – as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Factor in the widest performance range ever for the 2018 Challenger and Charger lineup and it’s a perfect time to paint the Dodge brand’s iconic muscle car arsenal with these nostalgic colors.
Most car shows or classic car auctions show examples of these colors that rolled out of the factory more than 40 years ago. Known as High Impact Paint (HIP), the roster included names such as Panther Pink, HEMI Orange, Top Banana, Sassy Grass, Go Mango and Plum Crazy.
DODGE//SRT AMPLIFIES CHARGER’S AGGRESSIVE, FUNCTIONAL DESIGN WITH NEW STRIPE OPTIONS
- New Red, Blue and Silver dual-center stripes on Charger SRT Hellcat offer custom look from the factory
- Dual carbon stripes are available for order on Charger R/T Scat Pack and R/T for the first time
- Charger SRT Hellcat and R/T Scat Pack feature standard performance upgrades for the 2019 model year, including Launch Assist and Line Lock; a new performance grille with dual air inlets; new Launch Control switch on R/T Scat Pack; and Torque Reserve, After-Run Chiller on SRT Hellcat
- Dodge Charger continues its run as the sales leader in the large-car segment for five years running
October 26, 2018 , Auburn Hills, Mich. – The Dodge Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world, looks even more menacing for 2019 as Dodge//SRT adds three new stripe options, giving performance enthusiasts even more custom options straight from the factory.
“The Dodge Charger continues its run as the sales leader in the large car segment for the fifth year in a row,” said Steve Beahm, Head of Passenger Cars, Dodge//SRT, Chrysler and FIAT, and Service and Parts (Mopar), FCA – North America. “And as the aftermarket customization business continues to balloon, these new stripe options give Charger buyers the opportunity to make what is already the only four-door muscle car in the market even more unique, and to do it straight from the factory.”
The dual-center, full-length, exterior stripe design covers the front and rear fascias, roof, deck lid and is tailored around the signature NACA duct-hood vent to emphasize the Charger model’s aggressive yet functional design.
“Exterior stripes, especially when they are a contrasting color, amplify the shape of the hood and highlight how big the air-intake is, all of which combine to truly accentuate the shape of the Charger,“ said Mark Trostle – Head of Performance, Passenger and Utility Vehicle Exterior Design, FCA US LLC. “Our customers love the ability to make their cars unique and with five different stripe colors and an awesome color palette of thirteen colors, they can truly make their Charger their own.”
First introduced in 2016 and 2018, respectively, Dual Carbon and Dual Gunmetal Gray stripes can still be ordered on Dodge Charger SRT Hellcat models. New for 2019, Charger SRT Hellcat buyers can order any of the five available stripe options:
- Dual Red (NEW)
- Dual Blue (NEW)
- Dual Silver (NEW)
- Dual Gunmetal Gray
- Dual Carbon
For the first time ever, dual carbon stripes are available on Charger R/T Scat Pack and R/T.
All stripe packages are currently available for dealer order and are a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $995.
Dodge Charger
From the quickest, fastest and most powerful sedan in the world to V-6 efficiency and all-wheel-drive (AWD) capability, the Dodge Charger lineup is designed and engineered to provide the ultimate in high-performance comfort and road-ready confidence as America’s only four-door muscle car. Dodge Charger’s rear-wheel-drive (RWD) architecture enables a model lineup highlighted by extensive performance-driven powertrains with the latest technology under the hood and behind the wheel – further building on the Dodge brand’s promise to deliver American performance machines with world-class power, efficiency, technology, authentic materials and standout styling.
Standard on every Dodge Charger model is the innovative TorqueFlite eight-speed automatic transmission. Charger offers a full range of powerful engine options on six distinct models, including the award-winning 3.6-liter Pentastar V-6 on Charger SXT, SXT AWD and GT, the legendary 5.7-liter HEMI® V-8 on R/T models, the naturally aspirated 392 HEMI V-8 on R/T Scat Pack models and the 707-horsepower 6.2-liter supercharged HEMI SRT Hellcat V-8.
For 2019, Dodge repositions the lineup to include a new Charger SXT AWD model and a new Charger GT RWD performance V-6 model. Charger GT and R/T models get the performance look and features standard and receive a full complement of race-bred chassis upgrades. Charger SRT Hellcat and R/T Scat Pack feature standard performance upgrades, including Launch Assist and Line Lock; a new performance grille with dual air inlets; new Launch Control switch on R/T Scat Pack; and Torque Reserve, After-Run Chiller on SRT Hellcat.