- A dedicated DS network is emerging in the UK and across the world to solely represent the brand
- DS 7 CROSSBACK represents the start of a new product-phase for DS Automobiles
- Four trim levels distinguish each version with DS Inspirations theming the attention-to-detail interior
- Highly-specified, DS 7 CROSSBACK models feature the core values of the brand
- Latest petrol and diesel models will be joined in 2019 with a PHEV (Petrol-Electric) model
- Prices range from £28,050 to £50,000
With growing awareness for the DS brand, formed on 1 June 2014, DS Automobiles has a new portfolio of dedicated DS Stores and Salons from which all new DS products will be exclusively available from, including the full range of DS 7 CROSSBACK which goes on sale March 2018 in order to meet the needs of drivers in search of a new automotive experience with unique sensations.
For the launch of the DS SUV, innovation and savoir-faire from Paris, bespoke and personalised vehicles are the order of the day. Trailblazers, trend enthusiasts; customers looking for a new and premium automotive experience with unique sensations will have the choice of four different interior styles (Inspirations), four high performance, punchy and efficient engines and 15 high-tech features, with UK prices at launch from £28,050 to £43,535 (£50,000 with the DS 7 CROSSBACK PHEV E-Tense 4X4).
| DS 7 CROSSBACK – MODEL/ENGINE RANGE | OTR PRICING |
| DS 7 CROSSBACK – ELEGANCE | |
| BlueHDi 130 Manual | £28,050 |
| DS 7 CROSSBACK – PERFORMANCE LINE | |
| BlueHDi 130 Automatic | £31,435 |
| BlueHDi 180 Automatic | £36,335 |
| PureTech 225 Automatic | £34,985 |
| DS 7 CROSSBACK – PRESTIGE | |
| BlueHDi 130 Manual | £34,435 |
| BlueHDi 180 Automatic | £39,335 |
| PureTech 225 Automatic | £38,985 |
| DS 7 CROSSBACK – ULTRA PRESTIGE | |
| BlueHDi 180 Automatic | £43,535 |
| PureTech 225 Automatic | £43,185 |
| DS 7 CROSSBACK; E-TENSE PHEV 4×4 (available from mid-2019) | |
| E-Tense PHEV 4×4 (combining petrol PureTech 200 and two 80kW electric motors) | c£50,000 |
DS 7 CROSSBACK: A BESPOKE RANGE
For an interior to reflect a personality, customers have a choice of 5 Inspirations
The interior of DS 7 CROSSBACK is chic and contemporary, showcasing the expertise of the brand’s teams. Reflecting the philosophy behind DS design –personalisation –it is available in a choice of different trims, with the spotlight on materials. The interiors, called DS Inspirations, take their style cues from Paris, the birthplace of the brand.
- The iconic landmark of Place de la Bastille inspired the first Inspiration. Its premium, innovative materials, textured patterns and padded upholstery, and subtle finishes with warm gold and silver accents echo this famous monument. The DS Inspiration Bastille offers a unique design for those seeking a break with convention.
- Inspired by the famous street and imbued with characteristic Parisian elegance, DS Inspiration Rivoli transports the customer onto the eponymous street, with its luxury boutiques, famous Tuileries Garden and prestigious Palaces. Premium materials such as leather, combined with high-end diamond-shaped decoration allow the customer to express their personality and culture with a sophisticated air.
- DS Inspiration Opéra, echoes the eclectic architecture and premium materials (gold and marble) of the interior of one of the most prestigious opera houses in the world, everything has been carefully thought out and designed to be captivating. The eponymous DS Inspiration follows suit, with a high-end finish in Nappa leather (in basalt black or chestnut brown) to embodies this spirit of fascination and created for customers who want to put their personal mark on their vehicle in a bold and captivating way.
- For people who like to combine sporty design with elegance in all settings: The DS Inspiration PERFORMANCE LINE. Like the whole range, the interior is ideal for drivers who believe sport and performance are not extravagant modes of expression, but an everyday state of mind. The use of Alcantara responds to this requirement; boasting performance with refinement.
For dynamic driving with confidence, four internal-combustion engines and an 8-speed automatic gearbox are available from launch. DS 7 CROSSBACK will ultimately have five powerful and efficient engines, the DS SUV offers, at launch in the UK, four engines compliant with the latest Euro 6.2 emission control standard:
- Two turbo petrol engines: the 4-cylinder PureTech 180 or PureTech 225, are both coupled with the new state-of-the-art 8-speed (EAT8) automatic gearbox as standard. With these two engines, excellent performance is possible with 250 and 300Nm of torque available from 1,900rpm and with fuel economy of 48.7mpg.
- Two turbocharged diesel engines: BlueHDi 130 with a manual gearbox or BlueHDi 180 with an automatic gearbox, have 300Nm of torque at 1,750rpm and 400Nm of torque at 2,000rpm respectively. All have Fuel economy of more than 56mpg (70.6mpg and 57.6mpg respectively).
These different engines are equipped with the most advanced technologies (injection pressure of 200bar for PureTech petrol engines, a Stop&Start system, and much more besides), guaranteeing best-in-class fuel economy. With these features, DS 7 CROSSBACK offers enhanced driving pleasure and efficient performance. The fifth version arrives in mid-2019 as the high-performance Plug-in Hybrid petrol-Electric Vehicle (PHEV) – ‘E-Tense 4X4’, with 300hp, four-wheel-drive system and 35mile driving range in zero emissions mode (on WLTP cycle). To achieve these features, it combines a 200hp petrol engine with two electric motors of 80kW combined with a battery output of 90kW.
For relaxed driving in complete safety, high-tech equipment equips DS 7 CROSSBACK as standard or is available as an option. For supreme comfort customers can specify DS ACTIVE SCAN SUSPENSION (standard-fit on PRESTIGE and ULTRA PRESTIGE models and a £1,000 option on ELEGANCE and PERFORMANCE LINE versions with PureTech 225 and BlueHDi 180 power units). The 21st-Century DS suspension anticipates defects in the road through a camera that detects bumps and pot holes 5-metres ahead and continuously, and independently, controls the four shock absorbers to make them firmer or softer.
With over 15 breakthrough innovations, the cutting edge technological equipment available on DS 7 CROSSBACK gives further levels of peace of mind to the driver with greater ability to use the performance provided by the efficient power units. Available as an option, the customer can choose to add DS CONNECTED PILOT – a first step towards autonomous driving (standard-fit on ULTRA PRESTIGE models), with the cost-option of DS NIGHT VISION for day and night visibility. DS DRIVER ATTENTION MONITORING is another safety feature, able to detect signs of fatigue or distraction in the driver.
A MULTICHANNEL DS DISTRIBUTION NETWORK
400 DS STORE AND SALONS across Europe, and trained DS EXPERT ADVISORS
From January 2018, customers, prospects and the curious can discover and buy the DS 7 CROSSBACK from the 400 DS STORES and DS SALONS worldwide (in the UK there will be 60 in 2018) with DS Urban Store sited at Westfield London, but customers don’t have to wait until then to experience it, with DS VIRTUAL VISION.
DS VIRTUAL VISION, the full-scale HD DS virtual configurator
Customers can view every model of DS 7 CROSSBACK up close with their choice of Inspiration and equipment on display, courtesy of the DS VIRTUAL VISION 3D immersive experience. Equipped with an HTC Vive headset, customers and prospects can configure each feature, the body colour (9 colour choices, in three types of finish: pearlescent, metallic or opaque), down to the finest detail and at full size scale. Most importantly, they will be able to appear to take it for a spin on Place de la Concorde in Paris, sit inside it, and visualise the driving aids through this virtual reality tool. For the launch of the DS 7 CROSSBACK, DS VIRTUAL VISION, is available in DS Stores, after having the opportunity to present the first generation of DS models as part of events, it is becoming an important tool available to the network to enable customers to choose their DS, adapted to the characteristics of each market
DS EXPERT ADVISORS trained in customer expectations
As well as building the DS network, and because the brand’s ambition is to embody French expertise in luxury in the automotive industry, it has created a full training programme; DS ACADEMY CAMP. The result: DS sales people (DS Expert Advisors) have been trained in the expectations and demands of high-end customers. By the end of the year, some 450 DS Expert Advisors in the world will have visited Paris for this training.
AN ONLY YOU EXPERIENCE: THE CUSTOMER FRONT AND CENTRE
A key initiative of the brand over the past years is the Only You programme to put the customer at the centre of the DS ambition. It focuses on three principles: the customer has the choice of approaching DS or asking DS to come to them, their mobility is guaranteed and DS is available to respond to its customers.
As part of this programme, a number of initiatives are being implemented in the DS Stores and DS Salons. For example, the DS VALET service is operational in four countries and will be coming to all network outlets in 2018. To be on hand for the customer at all times, dedicated DS Rent services will open.
The arrival of DS 7 CROSSBACK marks the beginning of a new product range from DS Automobiles and is the first of a second-phase of all-new models that are being launched in relatively quick succession.
DS 7 CROSSBACK is an SUV with a strong and distinctive personality, and ideally proportioned to embody the perfect balance between comfort and style, and leads with many desirable features;
CHARISMATIC IN DESIGN
– Elegant and comfortable proportions
– DS ACTIVE LED VISION
– Hypnotic 3D rear lights
– Two 12” instrumentation screens with innovative interface
FRENCH LUXURY KNOW-HOW
– Choice of DS Inspiration interiors with the elegance of premium materials
– Guided by an obsession for detail
– Magnified interior roominess
ADVANCED TECHNOLOGY
– High levels of driving comfort
– PHEV & EAT8
– DS PILOT – Autonomous driving 2.0
– DS SAFETY: DS NIGHT VISION
– DS LOUNGE: DS ACTIVE SCAN SUSPENSION
DS 7 CROSSBACK is a stylish vehicle that features a wide range of attributes. Taking the first step towards autonomous driving, innovative technologies such as DS ACTIVE LED VISION, DS CONNECTED PILOT and DS DRIVER ATTENTION ASSIST increase safety, comfort and peace of mind for both the driver and the passengers. For the exterior, a new diamond-effect grille, horizontal chrome DS Wings and LED rotating headlamps create dynamic lines on the body front, while the interior is available with a choice of four DS Inspiration ambiences reflecting the DS concept of even more personalisation options.
With its LED light signatures, unique interior stitching techniques, and the motorised watch by B.R.M placed on the dashboard, as featured on DS E-TENSE concept, DS 7 CROSSBACK represents the brand’s vision for the future.
DS 7 CROSSBACK is available in four model choices with progressive levels of enhanced specification. A wide-range of efficient diesel and petrol engines are available with manual and automatic gearboxes.
The range starts with DS 7 CROSSBACK – ‘ELEGANCE’ model. It and all models feature:
CHARISMATIC DESIGN
- 18 inch ‘BUENOS AIRES’ Black Onyx diamond-cut alloy wheels
- DS front face with black grille and chromed DS Wings
- DS 3D rear lights
- Gloss Black exterior door mirrors
- DS badge on the bonnet with chrome inserts
- DS Monogram on the rear tailgate
- Tinted and acoustic rear windscreen
ADVANCED TECHNOLOGY
- Electric parking brake
- Lane Departure Warning
- Driver Attention Warning
- Rear parking sensors
- LED front foglights with cornering light function
- Manual ‘Follow me Home’ lighting
UNIQUE FRENCH LUXURY KNOW-HOW
- DS Inspiration BASTILLE
- Bronze Harmony cloth, dashboard and door panels
- Leather steering wheel with chrome mounted controls
- Leather gear knob
- Front armrest including double cup holder
One of two models projected to be a best-selling models is
DS 7 CROSSBACK – ‘PERFORMANCE Line’.
CHARISMATIC DESIGN
- 19 inch ‘BEIJING’ Black Onyx diamond-cut alloy wheels
- Carmin centre caps with DS logo*
- DS ACTIVE LED VISION
- Dark tinted rear windows
- Dark tinted and heated rear windscreen
- Gloss Black front grille
- Textured Black DS Wings*
- Aluminium pedals
ADVANCED TECHNOLOGY
- DS ACTIVE LED VISION
- High beam assist
- 12 inch HD touchscreen
- 12.3 inch digital cluster
- DS Connect Nav
- DS Sensorial Drive*: Cashmere or Titanium modes
- DS spotlight LED on door mirrors
- DS ACTIVE SCAN SUSPENSION**
UNIQUE FRENCH LUXURY KNOW-HOW
- DS Inspiration PERFORMANCE LINE
- Basalt Black Harmony Alcantara® and faux leather seats
- Alcantara® dashboard and door panels with stitching
- Perforated leather steering wheel with contrast stitching*
- Premium leather gear knob
- PERFORMANCE LINE interior badging*
- Heated front seats
- 2 way electric lumbar adjustment
*Exclusive to the PERFORMANCE LINE trim level
**Depending on the engine (PureTech 225 and BlueHDi 180)
The other anticipated popular version is DS 7 CROSSBACK ‘PRESTIGE’.
CHARISMATIC DESIGN
- 19 inch ‘ROMA’ Grey Anthra diamond-cut alloy wheels
- Chromed side-markers on the front door with DS Inspiration name
- Crystal controls
- Modularity Pack (Boot):
– Two position floor
– Lateral storage
– Chromed entry sill
– 12V socket
ADVANCED TECHNOLOGY
- Automatic ‘Follow me Home’ lighting
- Full LED ambient lighting
- Advanced Safety Pack:
- Front parking sensors
- Reversing camera
- Wireless charging for Smartphone
UNIQUE FRENCH KNOW-HOW
- DS Inspiration RIVOLI
- Mixed Claudia and Nappa leather dashboard and door panels
- RIVOLI Monogram on the dashboard
- B.R.M R180 Timepiece
- Premium leather steering wheel
- Front and rear carpet mats
- Electric Seats Pack:
– Electric Driver and passenger seats
– Electrically foldable backrest with central armrest
- Ventilated front seats with massage function
DS 7 CROSSBACK ‘ULTRA PRESTIGE’ is the top-of-the-range model.
CHARISMATIC DESIGN
- 20 inch ‘TOKYO’ Gloss Black diamond-cut alloy wheels
- Electric opening panoramic sunroof with LED lighting
- PolyAmbient Lighting: interior LED lighting including 8 colours
ADVANCED TECHNOLOGY
- DS Urban Pack:
– DS Park Pilot
– 3600 Vision
- Easy Access Pack:
– Electric tailgate opening with loaded arm access
– Keyless entry & start
- DS Connected Pilot:
– Adaptive Cruise Control with Stop & Go
– Lane Keeping Assist
- FOCAL Electra® HiFi system
UNIQUE FRENCH KNOW-HOW
- DS Inspiration OPERA
- Basalt Black Harmony Nappa Art leather seats
- Basalt Black Nappa leather dashboard and door panels
- Pearl stitching on the dashboard and door panels
- Front and rear leather grab handles