VOLVO CARS LAUNCHES ITS NEW S90 PREMIUM SEDAN IN DETROIT
Volvo Cars has chosen the North American International Auto Show (NAIAS) in Detroit to launch its new signature premium sedan, the S90, underscoring its long term commitment to the US market and providing a clear sign of its confidence in continued sales growth in the coming year.
Volvo sales in the US increased 24.3 per cent in 2015, with an especially strong performance at the end of the year with sales rising 87 per cent in October, 90 per cent in November and 89.9 per cent in December, driven by continued strong sales of the XC60 crossover and the new XC90 SUV.
“There are strong indications that Volvo is back on track in the US,” said Lex Kerssemakers, Senior Vice President of the Americas at Volvo Car Group. “We expect this strong sales momentum to continue in 2016, helped by the new S90.”
The launch of the S90 highlights the ambition of the Swedish car maker, following an $11bn investment and the recent breaking of ground in Charleston, South Carolina, where Volvo Cars will build its first American production facility, employing around 2,000 workers.
“We have always placed great significance on our presence in the US. That is why we decided to present our S90 to the public for the very first time at the Detroit show, and why we have begun to build a Volvo factory here,” said Håkan Samuelsson, President & CEO of Volvo Car Group.
The launch of the new S90 forms the second chapter in the complete renewal of Volvo’s product range, which began in 2015 with the new XC90 SUV.
The XC90 received around 88,000 pre-orders in 2015, surpassing the company’s expectations of around 50,000 and providing a strong signal that customers appreciate Volvo’s new design, engineering and technological direction.
The S90 has been widely praised since its reveal to the world’s press in December for its stunning exterior and sumptuous interior. Its proud yet non-aggressive face, characterised by a concave grille, itself a homage to the Volvo P1800, is home to Volvo’s new Iron Mark. The T-shaped Thor’s Hammer lights deliver a powerful sense of direction that makes the S90 unmistakable on the road.
Inside this low, four-door coupé, Volvo has taken cues from the success of its XC90 model and raised the bar with some stunning details on the new dashboard and instrument panel, including new air blades that stand vertically on each side of the Sensus user interface.
“We created our new flagship sedan, the Volvo S90, as a real game changer. It is classy and cool. The exterior is exceptionally well surfaced with a fantastic stance and the sort of clean lines that are singularly appropriate of a Scandinavian design. The interior masters the art of blending innovative technology and natural materials into an elegant, welcoming and tasteful ambience, Swedishness at its best,” said Thomas Ingenlath, Senior Vice President, Design at Volvo Car Group.
Semi-autonomous drive
The S90 launches with IntelliSafe Assist as standard. This includes Adaptive Cruise Control and Distance Alert and the advanced semi-autonomous drive feature, Pilot Assist.
The Pilot Assist functionality gives gentle steering input to keep the car properly aligned within lane markings up to motorway speeds of around 80 mph (130 km/h) and no longer needs to follow another car. Pilot Assist is another step towards full autonomous drive – a key innovation area for Volvo, and one which is highlighted at the show with the Concept 26 display, which envisions how a car interior could look and feel in a fully autonomous Volvo.
Hybrid powertrain option
The S90 comes with a clean and powerful T8 Twin Engine plug-in hybrid powertrain, delivering up to 410 hp of smile-inducing power that literally offers three different car experiences in one – Pure – Hybrid and Power.
World leading safety
The S90 also introduces a world first function to City Safety – large animal detection – a feature capable of detecting large animals such as large deer, horses or moose/elk, night or day. The technology offers an intuitive warning and brake support to help avoid or mitigate collisions with large animals.
Class leading driveability
The S90 has also benefitted from Volvo Cars’ recent investment in a highly advanced chassis simulator.
“The S90 has taken a big stride forwards in terms of driving dynamics, performance and ride. We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort,” said Dr Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group.
VOLVO CARS STAKES ITS CLAIM IN THE PREMIUM SALOON SEGMENT WITH THE LONG-AWAITED S90
The new Volvo S90 is Volvo Cars’ entry ticket to the premium saloon club.
The S90 marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUVs and estates, but with the launch of the S90, Volvo is clearly intent on shaking up the premium saloon segment with its distinctive executive class saloon.
Equipped with a host of new technologies, ranging from cutting-edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
“With the launch of the XC90, we made a clear statement of intent. We are now clearly and firmly in the game. With $11 USD billion of investment over the past five years, we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
The new Volvo S90 comes equipped with an advanced semi-autonomous drive feature, Pilot Assist. The system gives gentle steering inputs to keep the car properly aligned within lane markings up to motorway speeds of around 130 km/h and no longer needs to follow another car. Pilot Assist is another step towards full autonomous drive – a key innovation area for Volvo.
The S90 will also come with a clean and powerful T8 Twin Engine plug-in hybrid powertrain and one of the most luxuriously appointed interiors and connected infotainment systems in the large saloon segment.
“Our idea was to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside, we have taken the S90 to the next level, delivering a high-end luxury experience that promises comfort and control,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.
The S90 also introduces a world-first function to City Safety – large animal detection – a system capable of detecting large animals such as elk, horses or moose, night or day. The technology offers an intuitive warning and brake support to help avoid a collision. The S90 has also benefitted from Volvo Cars’ recent investment in a highly advanced chassis simulator.
“The S90 has taken a big stride forwards in terms of driving dynamics, performance and ride. We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort,” said Dr Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group.
The S90 is set to be publically unveiled at the NAIAS in Detroit.
