- All-time monthly sales record of 50,246
- Best Legacy, Forester and XV Crosstrek month ever
- Best Outback August ever
- Sixth consecutive month that Subaru brand sales exceed 40,000 sales
- 33rd consecutive month of year-over-year growth
Cherry Hill, N.J. – Subaru of America, Inc. today reported 50,246 vehicle sales for August 2014, a 22 percent increase over August 2013 sales of 41,061. August marks the best-ever sales month in company history, breaking the previous record set in July 2014 (45,714).
Year-to-date Subaru sales totaled 333,968 – a 19 percent increase over the same period in 2013. Marking the company’s consistent growth, August 2014 is the 33rd consecutive month that Subaru has seen year-over-year growth.
Following their first full month on sale, the all-new Subaru Legacy and Outback each set sales records for the month. Outback had its best August ever while Legacy posted its best month since August 1995. Additionally, August 2014 saw the best month ever for the Subaru Forester and XV Crosstrek.
|
Carline
|
Aug-14
|
Aug-13
|
% Chg
|
Aug-14
|
Aug-13
|
% Chg
|
|
MTD
|
MTD
|
MTD
|
YTD
|
YTD
|
YTD
|
|
|
Forester
|
16432
|
13163
|
24.83%
|
105356
|
73752
|
42.85%
|
|
Impreza
|
5938
|
6784
|
-12.47%
|
42405
|
41951
|
1.08%
|
|
WRX/STI
|
1474
|
1235
|
19.35%
|
16714
|
12259
|
36.34%
|
|
Legacy
|
5987
|
3954
|
51.42%
|
28520
|
30504
|
-6.50%
|
|
Outback
|
11428
|
10163
|
12.45%
|
85951
|
81930
|
4.91%
|
|
BRZ
|
720
|
868
|
-17.05%
|
5739
|
5642
|
1.72%
|
|
XV Crosstrek**
|
8244
|
4757
|
73.30%
|
48612
|
34483
|
40.97%
|
|
TOTAL*
|
50246
|
41061
|
22.37%
|
333968
|
281652
|
18.57%
|