BMW Financial Services and MINI Financial Services Exemplify Customer Satisfaction as Key to Business Foundation, Breeding Top Honors and Consistent Dealer Financing Excellence.
WOODCLIFF LAKE, NJ – August 7,2014 – BMW Financial Services has been recognized for outstanding dealer satisfaction in the J.D. Power 2014 Dealer Financing Satisfaction Study SM, ranking highest for the third consecutive year in the Retail Leasing segment. This is the 11th year that BMW Group Financial Services has been recognized[1].
BMW Financial Services ranked “Highest in Satisfaction with Retail Leasing” among automotive financing providers, with MINI Financial Services receiving a second-place ranking, The two reversed their ranking in “Highest in Dealer Satisfaction with Retail Credit” with MINI Financial Services taking top honors, BMW Financial Services ranking second and the Group’s multi-make financing arm, Alphera Financial Services receiving a third-place ranking. Separately, BMW Financial Services achieved a second-place ranking within the Floor Planning segment.
According to Ed Robinson, Chief Executive Officer for BMW Group Financial Services, Americas Region, the consistency of dealer excellence provided across the BMW Group reflects a dedication to relationship building and takes it one step further to create loyalty and retention. “Our goal has always been to provide consistent premium service across brands, products, and customers,” said Robinson.
“We are proud of the partnerships we maintain with our dealers,” said Robinson, “and more so we are proud of the extraordinary efforts our dealers consistently display day in and day out that continue to turn our customers into loyal fans of our brand.” Robinson noted that the company was proud of the consistent recognition received by J.D. Power and credited the many associates across the organization that are committed to continuing to work toward delivering and exceeding the standards of excellence these relationships provide.
The J.D. Power Dealer Financing Satisfaction Study SM has been conducted annually since 1994, aggregating responses from dealer principals across the areas of Prime Retail Credit, Retail Leasing and Floor Planning.
[1] BMW Financial Services has ranked highest in the following years and survey segments: