Volvo Cars today reveals a new step in its ambitions to end fatalities in its cars by addressing the issues of intoxication and distraction.
Apart from speeding, which the company aims to help combat with a top speed limit, intoxication and distraction are two other primary areas of concern for traffic safety. Together, these three areas constitute the main ‘gaps’ towards Volvo Cars’ vision of a future with zero traffic fatalities and require a focus on human behaviour in the company’s safety work as well.
For example, figures by NHTSA show that in the United States, almost 30 per cent of all traffic fatalities in vehicles in 2017 involved intoxicated drivers.
Volvo Cars believes intoxication and distraction should be addressed by installing in-car cameras and other sensors that monitor the driver and allow the car to intervene if a clearly intoxicated or distracted driver does not respond to warning signals and is risking an accident involving serious injury or death.
That intervention could involve limiting the car’s speed, alerting the Volvo on Call assistance service and, as a final course of action, actively slowing down and safely parking the car.
“When it comes to safety, our aim is to avoid accidents altogether rather than limit the impact when an accident is imminent and unavoidable,” says Henrik Green, Senior Vice President, Research & Development at Volvo Cars. “In this case, cameras will monitor for behaviour that may lead to serious injury or death.”
Examples of such behavior include a complete lack of steering input for extended periods of time, drivers who are detected to have their eyes closed or off the road for extended periods of time, as well as extreme weaving across lanes or excessively slow reaction times.
A driver monitoring system as described above is an important element of allowing the car to actively make decisions in order to help avoid accidents that could result in severe injuries or death.
“There are many accidents that occur as a result of intoxicated drivers,” says Trent Victor, Professor of Driver Behaviour at Volvo Cars. “Some people still believe that they can drive after having had a drink, and that this will not affect their capabilities. We want to ensure that people are not put in danger as a result of intoxication.”
Introduction of the cameras on all Volvo models will start on the next generation of Volvo’s scalable SPA2 vehicle platform in the early 2020s. Details on the exact amount of cameras and their positioning in the interior will follow at a later stage.
Today’s announcement should be viewed together with the company limiting the top speed on all its cars to 180 kph from model year 2021, in order to send a strong signal about the dangers of speeding.
The company wants to start a conversation about whether car makers have the right or maybe even the obligation to install technology in cars that changes their drivers’ behaviour. Both the speed limit and the installation of in-car cameras illustrate how car makers can take active responsibility for the aim of achieving zero traffic fatalities by supporting better driver behaviour.
Volvo Cars today also revealed the Care Key, which allows Volvo drivers to impose limitations on the car’s top speed on all cars from model year 2021, before lending their car to others.
The Care Key, the monitoring cameras, the speed limit as well existing driver assistance systems all serve one single aim: to support safer driving.
VOLVO CARS INTRODUCES CARE KEY AS STANDARD ON ALL CARS FOR SAFE CAR SHARING
Volvo Cars today reveals the Care Key, allowing any Volvo buyer to set a speed limit for themselves, their family members or friends. The Care Key will come as standard on all Volvo cars from model year 2021.
The Care Key allows Volvo drivers to set limitations on the car’s top speed, before lending their car to other family members or to younger and inexperienced drivers such as teenagers that only just received their drivers’ licence.
The launch of the Care Key follows the announcement earlier this month that Volvo Cars will limit the top speed on all its cars to 180 kph from 2020, in order to send a strong signal about the dangers of speeding.
Håkan Samuelsson, Volvo Cars’ chief executive, said this month that the company wants to start a conversation about whether car makers have the right or maybe even the obligation to install technology in cars that changes their owners’ behaviour. Now that such technology is available to use, this question becomes even more important.
The speed limit and the Care Key are both part of that initiative and illustrate how car makers can take active responsibility for striving to achieve zero traffic fatalities by supporting better driver behaviour.
“We believe that a car maker has a responsibility to help improve traffic safety,” said Mr. Samuelsson. “Our recently announced speed limit fits that thinking and the Care Key is another example. Many want to be able to share their car with friends and family, but are unsure about how to make sure they are safe on the road. The Care Key provides one good solution and extra peace of mind.”
Beyond the potential safety benefits, features like a speed limit and the Care Key are also likely to offer Volvo drivers a financial benefit. The company is currently inviting insurance companies in several markets to conversations to offer special, favourable insurance to the Volvo community using these safety features.
Specific deals and terms will depend on local market circumstances, but Volvo Cars expects to announce the first of several agreements with national insurance firms soon.
“If we can encourage and support better behaviour with technology that helps drivers to stay out of trouble, that should logically also have a positive impact on insurance premiums,” said Mr. Samuelsson.