VOLKSWAGEN SETS NEW DELIVERY RECORD IN 2018
- Most successful year in company’s history with global deliveries of 6.24 million vehicles (+0.2 percent)
- Growth in South America, USA and Europe offsets situation in China and adverse effects due to WLTP
- SUV offensive and numerous other new products were key growth drivers
- Sales Board Member Jürgen Stackmann: “2018 was characterized by considerable uncertainty in some regions, especially in the second half of the year. Overall, though, we were able to combat this with a strong offensive of highly attractive new.”
- Volkswagen COO Ralf Brandstätter: “2019 will be another year of enormous challenges for the brand. Apart from volume growth, we will in future be focusing more closely on profitability than we have done in the past.”
Wolfsburg – Volkswagen set a new delivery record in 2018, handing over a total of 6.24 million vehicles worldwide for the full year, 0.2 percent more than in 2017. Positive delivery trends in South America (+13.1 percent), the USA (+4.2 percent) and Europe (+3.6 percent) offset considerable economic uncertainty in China, Argentina and Mexico as well as at times severe repercussions as a result of the changeover to WLTP in Western Europe. The SUV offensive along with numerous other new products from the brand proved to be key growth drivers. Volkswagen Board Member for Sales Jürgen Stackmann: “2018 was characterized by considerable uncertainty in some regions, especially in the second half of the year. Overall, though, we were able to combat this with a strong offensive of attractive new products and to offset the adverse effects. Our strategy has paid off. The new delivery record is the result of much hard work.”
Volkswagen COO Ralf Brandstätter: “2019 will be another year of enormous challenges for the brand, above all in light of growing geopolitical risks. We must do our homework. Apart from volume growth, we will in future be focusing more closely on earnings performance than we have done in the past. This is about ensuring the long-term profitability of the Volkswagen brand.”
Volkswagen’s global SUV offensive is bearing fruit. Customers are giving a very warm welcome to the numerous new models. While global passenger car deliveries by the brand in 2018 were 0.2 percent higher than in 2017, the SUV segment grew 38.0 percent over the same period. As a result, almost every fifth Volkswagen delivered to customers was an SUV (19.2 percent). This share was only 13.9 percent in 2017.
By 2025, Volkswagen will have over 30 SUV models with conventional and electric drives in its global portfolio. The SUV offensive is to make a vital contribution to strengthening core business, enabling the brand to initiate the necessary multi-billion investments in e-mobility and autonomous driving.
The popularity of Volkswagen’s electric vehicles is also increasing. In total, the brand delivered some 50,000 pure electric cars and plug-in hybrids to customers last year, a rise of 13 percent compared with the previous year. The e-Golf1 was particularly popular: there was a 45 percent increase in deliveries, making the model one of the leading electric vehicles in Germany and Europe.
Deliveries in the regions and markets in 2018 developed as follows:
- In Europe, the Volkswagen brand reported 3.6 percent growth in 2018, delivering 1.75 million vehicles despite the challenges presented by the changeover to the WLTP test procedure for the fleet, which significantly impacted deliveries from September. At the same time, the brand was able to grow its market share in the region. Strong demand for the new Tiguan Allspace and T-Roc models as well as the new versions of the Arteon and Polo played an important role in this context, attracting customers into the showrooms. In Western Europe, Volkswagen delivered 1.47 million vehicles, 2.8 percent more than in 2017. Deliveries were up in important markets such as Italy, Spain or France.
- In the home market of Germany, the picture was Volkswagen delivered 541,200 vehicles to customers here last year, exceeding the prior year figure by 1.8 percent.
- In Central and Eastern Europe, Volkswagen reported appreciable delivery growth of 8.2 percent in 2018, handing over 280,300 vehicles here. Russia was the growth driver in the region, with vehicle deliveries there totaling 106,100 units, an increase of 18.5 percent.
The brand’s bestsellers were the Polo notchback, the Tiguan and the Touareg.
- In Turkey, Volkswagen had to contend with extremely difficult economic conditions last year, further aggravated by the sharp deterioration in the value of the Turkish lira in the second half of the year. Volkswagen delivered 50,000 vehicles to customers, 44.7 percent down on the previous year – in an overall market which felt the effects of this situation.
- In North America, market developments were mixed. In the USA, Volkswagen delivered 354,100 vehicles in 2018, a rise of 4.2 percent – thanks to the continued success of its SUV models. In Canada, Volkswagen handed over 72,000 vehicles to customers – up 3.7 percent on 2017 and the brand’s all-time best delivery performance in this market. Business in Mexico, on the other hand, proved difficult. In a persistently critical economic environment, Volkswagen’s deliveries were 19.1 percent down on the previous year. Deliveries for the region as a whole thus fell by 3.0 percent compared with the previous year.
- In South America, Volkswagen remained on track for growth at the end of the year. 474,000 vehicles were handed over to customers here in 2018 – a rise of 13.1 percent compared with the previous year. Momentum was strongest in Brazil, where Volkswagen delivered 335,800 vehicles, an increase of 28.6 percent. The eight new models launched in Brazil since the end of 2017 thrilled customers, with delivery figures reflecting this. The brand significantly outperformed the overall market in 2018. In Argentina, the difficult economic conditions continued to put a brake on the overall market. Consequently, Volkswagen’s deliveries were 22.4 percent down on the previous year, although the brand asserted its market leadership for the 15th consecutive year.
- In the Asia-Pacific region, Volkswagen delivered 3.29 million vehicles in 2018, 1.7 percent down on 2017. This decrease is mainly attributable to developments in China, where customers continued to show a reluctance to buy in an uncertain economic environment. In total, 3.11 million customers took delivery of their Volkswagen in the Middle Kingdom in 2018 – a drop of 2.1 percent compared with the previous year. The brand nevertheless grew its market share further in an overall market where sales declined for the first time in more than ten years. Volkswagen remained the most popular automotive brand in China. Last year alone, Volkswagen launched nine new models including the new T-Roc, Tharu and Tayron SUVs. By doubling its model range in this segment, Volkswagen is establishing itself as an SUV brand in China. In addition, Volkswagen’s classic sedans continued to prove very popular with car buyers.
Overview of deliveries by the Volkswagen brand in 2018:
| Deliveries to customers by market | December 2017 | December 2018 | Change (%) | Jan – Dec 2017 | Jan – Dec 2018 | Change (%) |
| Europe | 136,500 | 130,400 | -4.5% | 1,688,200 | 1,749,500 | +3.6% |
| Western Europe | 111,400 | 106,400 | -4.5% | 1,429,200 | 1,469,200 | +2.8% |
| Germany | 42,000 | 39,300 | -6.4% | 531,600 | 541,200 | +1.8% |
| Central and Eastern Europe | 25,100 | 24,100 | -4.3% | 259,100 | 280,300 | +8.2% |
| Russia | 10,400 | 11,200 | +7.8% | 89,500 | 106,100 | +18.5% |
| North America | 51,600 | 49,700 | -3.7% | 591,600 | 573,800 | -3.0% |
| USA | 30,300 | 32,000 | +5.8% | 339,700 | 354,100 | +4.2% |
| South America | 30,200 | 39,600 | +31.3% | 419,200 | 474,000 | +13.1% |
| Brazil | 21,000 | 31,600 | +50.5% | 261,100 | 335,800 | +28.6% |
| Asia-Pacific | 356,300 | 305,100 | -14.4% | 3,342,800 | 3,285,600 | -1.7% |
| China incl. HK | 342,100 | 289,900 | -15.3% | 3,177,300 | 3,110,000 | -2.1% |
| Worldwide | 594,200 | 540,600 | -9.0% | 6,230,300 | 6,244,900 | +0.2% |
1) e-Golf: Power consumption, kWh/100 km: combined 14.1 (17 inch)–13.2 (16 inch); CO₂ emissions combined, g/km: 0; efficiency class: A+
About the Volkswagen brand: “We make the future real”
The Volkswagen Passenger Cars brand is present in more than 150 markets throughout the world and produces vehicles at over 50 locations in 14 countries. In 2017, Volkswagen delivered 6.23 million vehicles, including bestselling models such as the Golf, Tiguan, Jetta or Passat. Currently, 198,000 people work for Volkswagen across the globe. The brand also has over 7,700 dealerships with 74,000 employees.
Volkswagen is forging ahead consistently with the further development of automobile production.
E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future.
VOLKSWAGEN OF AMERICA REPORTS DECEMBER AND 2018 YEAR-END SALES RESULTS
Volkswagen of America December 2018 Sales
| Dec. 18 | Dec. 17 | Yr/Yr% change |
Dec. 18 YTD | Dec. 17 YTD | Yr/Yr% change |
|
| Golf | 281 | 775 | -64% | 6,642 | 13,552 | -51% |
| GTI | 1,045 | 1,912 | -45% | 16,684 | 22,486 | -26% |
| Golf R | 88 | 6 | 1367% | 3,468 | 2,706 | 28% |
| e-Golf | 222 | 343 | -35% | 1,354 | 3,534 | -62% |
| Golf SportWagen | 789 | 1,493 | -47% | 14,123 | 26,700 | -47% |
| Total Golf Family | 2,425 | 4,529 | -46% | 42,271 | 68,978 | -39% |
| Jetta Sedan | 10,261 | 7,233 | 42% | 90,734 | 115,808 | -22% |
| Jetta SportWagen (now Golf SportWagen) |
– | – | N/A | 71 | (1) | N/A |
| Total Jetta | 10,261 | 7,233 | 42% | 90,805 | 115,807 | -22% |
| Beetle Coupe | 455 | 582 | -22% | 8,636 | 8,627 | 0.1% |
| Beetle Convertible | 462 | 253 | 83% | 5,775 | 6,539 | -12% |
| Total Beetle | 917 | 835 | 10% | 14,411 | 15,166 | -5% |
| EOS* | – | – | N/A | – | 1 | N/A |
| Passat | 3,116 | 3,015 | 3.3% | 41,401 | 60,722 | -32% |
| CC | 11 | 54 | -80% | 455 | 1,355 | -66% |
| Tiguan Limited | 189 | 2,291 | -92% | 13,546 | 25,960 | -48% |
| All-new Tiguan | 8,353 | 5,770 | 45% | 89,476 | 21,023 | 326% |
| Total Tiguan | 8,542 | 8,061 | 6% | 103,022 | 46,983 | 119% |
| Touareg | 58 | 484 | -88% | 2,022 | 3,545 | -43% |
| Atlas | 6,717 | 6,070 | 11% | 59,677 | 27,119 | 120% |
| Total Car | 16,730 | 15,666 | 6.8% | 189,343 | 262,029 | -28% |
| Total SUV | 15,317 | 14,615 | 4.8% | 164,721 | 77,647 | 112% |
| TOTAL | 32,047 | 30,281 | 5.8% | 354,064 | 339,676 | 4.2% |
*Eos production ended in July 2015
SOLID 2018 SALES PERFORMANCE AS VOLKSWAGEN COMMERCIAL VEHICLES HOLDS POSITION AS UK’S SECOND LARGEST VAN BRAND
- Volkswagen Commercial Vehicles brand records growth in 2018 sales
- Just under 47,000* vehicles registered by Volkswagen Commercial Vehicles
- Brand retains position as number two in market
- Director Carl zu Dohna: ‘Our sales strategy is working for the brand and Van Centres’
During 2018, Volkswagen Commercial Vehicles registered over 42,200 new vans, while sales of the brand’s passenger carriers and campervans took Volkswagen Commercial Vehicles’ total registrations to 46,969*, a 1.3 per cent increase over 2017 (46,349*) in a total market which was down around one per cent.
Volkswagen Commercial Vehicles once again held on to its number two position in the UK light commercial vehicle sector with an increased market share of 11.8 per cent (2017: 11.5 per cent).
Boosting the result were sales of the multi-award-winning Amarok pick-up, up 17.5 per cent to 3,443 (2017: 2,931) and the Crafter. With a full year of sales and a complete range of derivatives now available, Crafter sales were up nearly a quarter at 6,467 (2017: 5,221). Registrations of the evergreen Transporter model were up just over one per cent at 23,508 (2017: 23,246).
Commenting on the brand’s performance, Director of Volkswagen Commercial Vehicles, Carl zu Dohna, said: ‘In a year of some uncertainty, I’m really pleased with our 2018 result, and grateful to my team and our network partners for this performance.
‘Our established and dedicated Van Centre network delivered record volumes in 2018: this not only means great commercial vehicle products for customers, but also strong relationships forged with local businesses throughout towns and cities across the UK.
‘Living our Working With You promise, we and our Van Centres are able to offer all our customers certainty in a changing world, allowing them to focus on running their businesses.’
*SMMT data. Includes passenger carrying models registered as ‘cars’:
- Passenger carriers include: Caravelle, Transporter Shuttle, Caddy Life, Caddy Maxi Life and Caddy Maxi Camper.
- Transporter registrations include California.
- Registrations include LCV/HCV market up to 6.0T.
About Volkswagen Commercial Vehicles
Over 60 years ago, the first Transporter arrived in the UK, creating a blueprint which others would follow: a van which gets the job done efficiently and reliably. Today, Volkswagen Commercial Vehicles offers a diverse model range – from the compact Caddy, through the evergreen Transporter and sturdy Crafter panel vans, dropsides and tippers, to the Caravelle passenger carrier, California camper and the Amarok pick-up. The vehicles are as versatile and dependable as Volkswagens have always been, but now they’re more spacious, more comfortable and safer than ever.
Every van also comes backed by Volkswagen Commercial Vehicles’ ‘Working With You’ promise. It’s a commitment to work in partnership with businesses, providing them with the best products and aftersales support, whether they’re buying one or a thousand vans