New Interactive Booth Display to Debut at 2013 SEMA Show
LAS VEGAS, Nov. 5, 2013 – Brembo will celebrate 10 years of producing carbon ceramic brakes at the 2013 SEMA Show in Las Vegas, NV on November 5-8, 2013. This year, Brembo’s new booth show display will be interactive providing education on the carbon product line-up and the Brembo brand. A new video will also be shown in the booth going behind the scenes of the hit film’s Fast and Furious 6 and RUSH, showing Brembo’s involvement in those movies.
For 10 years, Brembo has produced carbon ceramic material brake discs that provide 50% weight savings over a traditional cast-iron disc and high thermal conductivity, durability and versatility leading to a longer life span. Brembo is the leader in the carbon ceramic field and offers the CCM, CCM-R, and CARBON line of products. Years of product development and testing have resulted in Brembo being the leading provider of CCM applications and the leading supplier to professional racing, including Formula One and IndyCar, and most recently, several original equipment manufacturers who use carbon products in their high performance and premium vehicles.
Brembo’s SEMA display will feature iPads that contain pre-loaded data and information and will invite attendees to learn more about Brembo’ Formula 1 brake systems. Large screen televisions will feature behind the scenes video content of the manufacturing process used by Brembo when producing this high quality material. A full range of aftermarket product upgrades will also be on display including the Sport, Gran Turismo, GT-R and Professional Racing systems.
The Brembo booth is located in SEMA’s Las Vegas Convention Center, Central Hall #22549.
BREMBO INTRODUCES NEW WEBSITE AND APP FOR THE NORTH AMERICAN AFTERMARKET
Aftermarket catalog now available with Brembo Parts APP
PLYMOUTH, Mich., Nov. 5, 2013 – Confirming its focus on innovation and technology, Brembo is launching its new aftermarket-dedicated website and its first App for the North American Aftermarket catalog: BREMBO PARTS.
The new website www.BremboParts.com offers the user a comprehensive resource for information on Brembo’s Aftermarket program. The new BREMBO PARTS App stands out due to its intuitive navigation and exciting graphics.
Downloadable free from Apple’s App store, the BREMBO PARTS App includes a complete BremboAftermarket Catalogue for North America, as well as Europe, where the product categories “Rotors-Drums” and “Pads-Shoes” are displayed along with an “Info” tab that identifies Brembo’s North American distributors.
The main feature of the new BREMBO PARTS App is the ability to search for detailed technical information for all of the part numbers available in the catalog. Within a product category (i.e. Rotors-Drums), searches can be accomplished simply by entering the model (Make, Year, Model) or Brembo part number (Code) and tapping “Search.” The App will immediately display all of the available part numbers, descriptions and part types associated with the various models of the vehicle. Additional descriptions, specifications, interchangeable part numbers and schematic drawings are also easily accessible directly from the app.
BREMBO PARTS is currently available for iPhones/iPads. The application for Android devices will be available by December 2013.
The new website – www.BremboParts.com – is an online resource where distributors, dealers, mechanics and Brembo enthusiasts can find what they are looking for: from technical information about Brembo products including updated data from the online catalog, fitting instructions for rotors and pads and technical drawings and assembly information. Featured additional content includes: tutorials taken from the Brake System Academy DVD, manuals dedicated to the products and marketing literature and other relevant downloads.
About Brembo SpA
Brembo SpA is the world leader and acknowledged innovator of disc brake technology for automotive vehicles. Brembo supplies high performance brake systems for the most important manufacturers of cars, commercial vehicles and motorbikes worldwide, as well as clutches, seats, seat belts and other components for racing. Brembo is also a leader in the racing sector and has won more than 200 championships. Today the company operates in 16 countries on 3 continents, with 22 production and business sites, and a pool of about 7.000 employees, about 10% of whom are engineers and product specialists active in the R&D. 2012 turnover was € 1,388.6 million (12/31/12). Brembo is the owner of the Brembo, Breco, Bybre, Marchesini, and Sabelt brands and operates through the AP Racing brand.