The grand opening of Moscow International Auto Show took place on August 24, 2016. Geely made its appearance with an all-new brand image and displayed its strong product portfolio consisting of Emgrand GT, NL-3, Emgrand GS, Emgrand GL, NL-4, Emgrand7 (sedan, hatchback) , a total of seven models.
Svay Zoff, Member of Russia State Duma, Zhangdi, the Commercial Counselor of Chinese Embassy in Russia, Cai Guiru, the Chairperson of Sino-Russia Trade Promotion Council, XuJinli, Chief Representative in Russia of China Council for Promtion of Interntional Trade (CCPIT), Li Chaohui, the First Secretory of Commercial Counselor’s Office of Chinese Embassy in Russia, the distributors and representatives of the auto industry, etc. attended the product promotion meeting and press conference. Geely booth attracted the attention from more than 40 domesticand foreign media such as Xinhua News Agency, CCTV, Phoenix TV, China Radio International, Moscow Reporter Stationof People’s Network, Russian Steering Wheel magazine, Auto World, Five Wheel Car, etc.
2016 is a critical year for Geely to build Geel brand. Geely Auto fully integrated advantageous resources and sped up the deployment in markets to march for the ambitious goalof achieving 2 million annual sales and becoming one of the world’s top ten car companies in 2020. At the press conference, Peter Horbury, the Senior Vice President (Styling Design) of Geely Auto Group made a splendid and detailed introduction to the guests and the media present on Emgrand GT and NL-3, their R & D system and team, the progress of continuous innovation, developmentand efforts made by Geely Automobile in pursuit of excellence quality . He said that Emgrand GT is a strategic model in the history of Geely development and NL-3 is also a premium SUV developed through original design fully in accordance with the international standard. In styling design, He said that Geely has set up four styling centers in Shanghai, Gothenburg, Barcelona and California respectively to create a world-class design ability and build an internationalized design team, and the unique design language blending international aesthetic trends and Chinese cultural elements will become the product label of Geely premium car of Era 3.0.
Tom Lee, the Head of Eastern European Sales Region of Geely international Corporation,and Chi Feng, the Chairman of GEELY MOTORS RUSSIA LLC, a Geely subsidiary in Russia, accepted the media interview and answered the questions of them. They explained to the Chinese and foreign media the current situation of Geely Auto in the international market as well as Russian market, the development steps and strategic arrangement of Geely.
According to them, Geely has always been in an effort to open up the Russian market. On the one hand, Geely will optimize the constitution ofdealers in Russia; on the other hand, through the sponsoring local sports events, organizing motor’s club activities,visiting a local orphanage and carrying out other public service activities,Geely will establish a brand image and build the product influence. Geely’s new products shown at the Moscow Auto Show just reveals its confidence indevelopment prospects of Geely in the Russian market.
