- New for 2015, Dodge is reducing the Viper’s starting U.S. Manufacturer’s Suggested Retail Price (MSRP) by $15,000 to start at $84,995
- Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, which launched in 1992, as calculated by Kelley Blue Book
- The Dodge Viper was first introduced in 1992 with a starting U.S. MSRP of $50,700. Adjusted for inflation, the equivalent in today’s dollars would be $86,130
- Current Gen 5 Viper owners to receive a certificate worth $15,000 to be redeemed toward the purchase of a new Dodge Viper. This $15,000 certificate is in addition to the $15,000 price reduction
- All existing 2014 model year dealer inventory will be reduced by $15,000, effective immediately
- 2015 Dodge Vipers will be sold throughout the entire Dodge dealer network
- New for 2015, the Viper’s refined 8.4-liter V-10 engine and Tremec six-speed manual transmission delivers 645 horsepower and up to 20 miles per gallon on the highway
- Production of the 2015 model year Dodge Viper will begin at the Conner Avenue Assembly Plant in Detroit in the fourth quarter with vehicles arriving in dealer showrooms in the first quarter of 2015
September 8, 2014 , Auburn Hills, Mich. – Dodge is reconfirming its commitment to the future of the Viper and repositioning the iconic Detroit-built supercar for 2015, giving the snake more horsepower, improved fuel economy and a new starting price $15,000 less than the 2014 model it replaces.
For 2015, the hand-built American exotic now delivers an increased 645 horsepower, gets up to 20 miles per gallon and is offered at a new starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995 (all prices exclude tax, title, license, destination and gas guzzler tax).
Reaching back into its 100-year history, Dodge is using the formula that successfully launched the original 1992 Dodge Viper, but with even more power, refinement and craftsmanship. Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, as calculated by Kelley Blue Book. When Viper was first introduced, the U.S. MSRP was $50,700. Adjusted for inflation — that equates to $86,130 in today’s dollars.
“The Gen 1 Viper had 400 horsepower. It didn’t have air conditioning, anti-lock brakes, traction control or stability control. It didn’t even have real windows. It was the purest, rawest and most visceral American performance car of its time,” said Tim Kuniskis, President and CEO — Dodge and SRT Brands. “The Gen 5 Viper maintains the purity of the original car, with its seductive design, perfect weight balance and all-aluminum V10 with an additional 245 horsepower. But the rawness has been tamed with state-of-the-art five-mode ESC, two-mode suspension, ABS, traction control, launch control and a lightweight structure comprised of carbon fiber, magnesium and aluminum. Despite the Gen 5’s massive leap forward in technology and performance, we’re pulling its starting price back to the equivalent of the original Gen 1 car.”
Dodge is repositioning every Viper model with a lower starting price.
In addition to the new starting price, all existing Gen 5 Viper owners will get a certificate worth $15,000 that can be redeemed toward the purchase of a new Dodge Viper. This $15,000 certificate is in addition to the $15,000 price reduction.
Effective immediately, all existing 2014 model year Vipers in dealer inventory will also be re-invoiced and receive a new Monroney label that highlights the $15,000 price reduction.
Dodge is also expanding Viper sales beyond the current SRT network of dealers. More than 2,300 Dodge dealers will be able to sell the 2015 Dodge Viper.
“We have a saying at Dodge: ‘If you know… you know,’ and if you know Viper, you know this is big news,” Kuniskis added, “and if you don’t know Viper, it’s time to check it out and see what makes owning and driving the iconic Viper so much more unique, exclusive and interesting than any other American performance vehicle.”
New 2015 Dodge Viper models and features
For 2015 model year, Dodge is also introducing a number of product enhancements, new packages and new colors, including:
- SRT – new accent stitching on the seats and instrument panel, Alcantara accents on the doors and instrument panel and ‘Viper’ badged aluminum sill plates
- GT – new model with Nappa leather seats with Alcantara inserts, Alcantara accents on the doors and IP, ‘Viper’ badged aluminum sill plates, two-mode suspension, five-mode ESC, ‘GTS’ hood and two-piece StopTech slotted rotors
- GTS Ceramic Blue Special Edition with an exclusive Ceramic Blue exterior color and Black stripes
- TA 2.0 Special Edition with high-performance Aero Package
- High-impact Y’Orange, Stryker Orange and Stryker Purple exterior colors – arriving to dealers in early 2015
DODGE VIPER GTS AND TA 2.0 SPECIAL EDITION NOW AVAILABLE
- Dodge Viper sales up 26 percent year-to-date since Dodge repositioned the hand-built exotic in September and reduced the starting price $15,000
- 2015 Dodge Viper’s starting U.S. Manufacturer’s Suggested Retail Price (MSRP) is $84,995 (all prices exclude gas guzzler tax and destination)
- New 2015.5 Viper GTS and TA 2.0 models now available for sold customer orders
- Track-ready Viper TA 2.0 Special Edition builds on success of TA model; U.S. MSRP starts at $101,995 and adds high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track
- U.S. MSRP of GTS model starts at $107,995 with newly standard Laguna leather seats, Alcantara headliner and Harman Kardon 18-speaker sound system
- The Dodge Viper was first introduced in 1992 with a starting U.S. MSRP of $50,700. Adjusted for inflation, the equivalent in today’s dollars would be $86,130, making the 2015 model year Viper competitively priced to the first generation Viper, as calculated by Kelley Blue Book
- New for 2015, the Viper’s refined 8.4-liter V-10 engine and Tremec six-speed manual transmission delivers 645 horsepower and up to 20 miles per gallon on the highway
- Employees at Conner (Ave.) Assembly Plant in Detroit now hand-building 2015 model-year Vipers, which will start arriving in dealer showrooms in the first quarter of 2015
November 26, 2014 , Auburn Hills, Mich. – Dodge Viper sales have been on a run since the brand repositioned the limited-production hand-built super car in September, and Dodge is building on the momentum, opening the system for dealers to place sold customer orders of the newly equipped 2015.5 Dodge Viper GTS and TA 2.0 Special Edition, which join the SRT and GT models in the Viper lineup.
“The jump in Viper’s September sales after we announced the new $84,995 starting price showed that the overall repositioning to competitively price Viper with the first 1992 model was on target. But that was just the start,” said Tim Kuniskis, President and CEO, Dodge and SRT. “Today, we’re expanding the Viper lineup by offering the track ready Viper TA 2.0 and GTS models with even more content. This limited-production hand-built super car is the flagship of the Dodge brand, and we will continue to show our commitment to its future.”
Reaching back into its 100-year history, Dodge is using the formula that successfully launched the original 1992 Dodge Viper, but with even more power, refinement and craftsmanship. Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, as calculated by Kelley Blue Book. When Viper was first introduced, the U.S. MSRP was $50,700, which equates to $86,130 in today’s dollars. In addition to the lower starting price, the hand-built American exotic now delivers an increased 645 horsepower and gets up to 20 miles per gallon.
Now, in addition to the SRT and GT models, customers can order the 2015.5 Viper TA 2.0 Special Edition and GTS models, both of which feature more standard content compared with the 2014 models they replace.
- With a starting U.S. MSRP of $84,995, the 2015 Dodge Viper SRT features new accent stitching on the seats and instrument panel, Alcantara accents on the doors and instrument panel and ‘Viper’ badged aluminum sill plates. All Vipers are powered by the legendary 8.4-liter aluminum V-10, with 645 horsepower and 640 lb.-ft. of torque paired with a Tremec six-speed manual transmission, 18/19-inch polished Rattler wheels, four-wheel Brembo brakes, electronic stability control (ESC), dual side exhausts, HID automatic headlamps, LED daytime running lamps, LED taillamps. On the inside, the Viper features a 7-inch reconfigurable driver information display, 8.4-inch Uconnect Touch multimedia center with Parkview rear back-up camera, 3-D navigation with Sirius XM and Travel Link, SRT Performance Pages, launch control, 12-Speaker Harman Kardon audio system, three-spoke flat-bottom steering wheel, Keyless Enter ‘N Go, push-button start and power adjustable pedals
- With a starting U.S. MSRP of $94,995, the new for 2015 Viper GT model features Nappa leather seats with Alcantara inserts, Alcantara accents on the doors and IP, ‘Viper’ badged aluminum sill plates, two-mode sport suspension, five-mode ESC, ‘GTS’ hood, two-piece StopTech slotted rotors, red Brembo brake calipers and power six-way driver seat
- With a starting U.S. MSRP of $101,995, the TA 2.0 Special Edition features a high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track, two-piece Brembo Rotors, 18/19-inch Matte Black Sidewinder Wheels, Pirelli P Zero Corsa Tires, dual-mode suspension, five-mode ESC, black Brembo brakes with orange lettering, performance brake pads, carbon fiber structural X-Brace, rear carbon fiber applique, TA front splitter, TA aero wing assembly kit, TA front decal, TA sill decal, interior accent stitching and car cover
- With a starting U.S. MSRP of $107,995, the 2015 Dodge Viper GTS features many of the customer preferred “options,” now as standard content, such as Laguna leather seats, Alcantara headliner and Harman Kardon 18-speaker sound system, as well as a Nappa leather IP, console and doors, 18/19-inch polished aluminum Venom wheels, power six-way driver and passenger seats, unique GTS badging. Also, for a new level of exclusivity, introducing the GTS Ceramic Blue Special Edition with Ceramic Blue exterior color, Black stripes, orange brake calipers, rear carbon fiber applique, and GTS gloss black badging
- High-impact Y’Orange and Stryker Orange exterior colors will start arriving at dealers in early 2015
Production of 2015 model year Vipers began at the Conner Avenue Assembly Plant in Detroit in November. 2015 model year Vipers will start arriving in dealerships in the first quarter of 2015.
