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BEST AUGUST SALES IN THREE YEARS; REDESIGNED OUTLANDER EXPERIENCES BEST YEAR-TO-DATE SALES IN SIX YEARS

Wed, Sep 03, 2014 – Cypress, Calif. – Mitsubishi Motors North America, Inc. (MMNA) continues its upward sales momentum through the month of August with sales totaling 6,786 units, a 28.5 percent increase over the sales total from August 2013.

The American-made Outlander Sport 5-passenger compact crossover/SUV was the brand’s sales leader among its diverse model lineup with sales of 2,869 units in August – the best August sales month and the second best all-time month of sales since its release in 2010.

Like the Outlander Sport, the extremely fuel-efficient Mirage 5-door sub-compact scored its second best all-time month of sales in August with 1,666 units sold.

The recently redesigned Outlander 7-passenger crossover/SUV also demonstrated exceptional sales momentum with sales of 1,134 units for August. Sales for the Insurance Institute for Highway Safety (IIHS) “Top Safety Pick+”-rated Outlander are now up 19.9 percent year-to-date and represent the best January through August sales for the model since 2008.

“Outlander Sport and Mirage continue to lead the way with consistently strong sales,” said MMNA Executive Vice President of Sales, Don Swearingen. “And it is equally gratifying to see our redesigned Outlander crossover/SUV have its strongest sales run since 2008. Outlander offers excellent fuel efficiency and highly advanced safety technologies all at a very affordable price.”

Other highlights of August sales include:

  • Total Mitsubishi sales are up 28.9 percent year-to-date
  • Best August sales for the brand since 2011
  • Best Lancer Evolution sales in August since 2008
  • Outlander Sport sales are up 25 percent year-to-date
August YTD
2014 2013 2014 2013
Galant 76 122 1278
i-MiEV 20 30 134 958
Mirage 1666 11526
Lancer 1097 1771 11123 14330
Outlander 1134 1233 9101 7588
Outlander Sport 2869 2171 20801 16693
Total 6786 5281 52807 40847

 

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