Wed, Sep 03, 2014 – Cypress, Calif. – Mitsubishi Motors North America, Inc. (MMNA) continues its upward sales momentum through the month of August with sales totaling 6,786 units, a 28.5 percent increase over the sales total from August 2013.
The American-made Outlander Sport 5-passenger compact crossover/SUV was the brand’s sales leader among its diverse model lineup with sales of 2,869 units in August – the best August sales month and the second best all-time month of sales since its release in 2010.
Like the Outlander Sport, the extremely fuel-efficient Mirage 5-door sub-compact scored its second best all-time month of sales in August with 1,666 units sold.
The recently redesigned Outlander 7-passenger crossover/SUV also demonstrated exceptional sales momentum with sales of 1,134 units for August. Sales for the Insurance Institute for Highway Safety (IIHS) “Top Safety Pick+”-rated Outlander are now up 19.9 percent year-to-date and represent the best January through August sales for the model since 2008.
“Outlander Sport and Mirage continue to lead the way with consistently strong sales,” said MMNA Executive Vice President of Sales, Don Swearingen. “And it is equally gratifying to see our redesigned Outlander crossover/SUV have its strongest sales run since 2008. Outlander offers excellent fuel efficiency and highly advanced safety technologies all at a very affordable price.”
Other highlights of August sales include:
- Total Mitsubishi sales are up 28.9 percent year-to-date
- Best August sales for the brand since 2011
- Best Lancer Evolution sales in August since 2008
- Outlander Sport sales are up 25 percent year-to-date
| August | YTD | |||
| 2014 | 2013 | 2014 | 2013 | |
| Galant | 76 | 122 | 1278 | |
| i-MiEV | 20 | 30 | 134 | 958 |
| Mirage | 1666 | 11526 | ||
| Lancer | 1097 | 1771 | 11123 | 14330 |
| Outlander | 1134 | 1233 | 9101 | 7588 |
| Outlander Sport | 2869 | 2171 | 20801 | 16693 |
| Total | 6786 | 5281 | 52807 | 40847 |